Guardian Life, Agriventure join hands to protect farmers from loan burdens

In a major step towards redefining financial protection for the country's farmers, Guardian Life Insurance Limited has partnered with agrifintech start-up Agriventure Limited to introduce Credit Shield Insurance in the agricultural sector.

Under the partnership, Guardian Life will provide insurance coverage for farmers financed by Agriventure, ensuring they are not left burdened by outstanding loans in the event of unforeseen hardship.

The initiative reflects a shared commitment to building a more resilient and inclusive agricultural ecosystem by merging technology, finance, and empathy for those who sustain the nation's food supply.

Sheikh Rakibul Karim, CEO of Guardian Life Insurance, said: "At Guardian, we believe true progress begins when protection reaches everyone. Farmers are the backbone of our economy, yet they often face the toughest financial risks alone. This partnership ensures that their hard work is never left unprotected and their future remains secure."

Rabib Ridwan, CEO of Agriventure, said: "Technology is our bridge to empowerment. By combining digital innovation with inclusive finance, we can make farming not only more productive but also more resilient. Our collaboration with Guardian is about using technology to solve one of the most urgent challenges farmers face — financial vulnerability."

The signing ceremony was attended by senior representatives from both organisations, including Amirul Mostafa Arefeen, co-founder and executive chairman of Agriventure; Avijit Ghosh, manager, people growth strategy; and Nafiza Kaniz Eren, senior executive, inclusive finance and capital growth.

From Guardian Life, attendees included Abdul Halim, EVP and head of micro, digital channel and ADC; Asif Bin Mujib, SAVP; Naushadul Karim Chowdhury, VP; Tanim Bulbul, AVP; and business relationship managers Sharmin Akter Shawon and Antara Bhattacharjee.

With this collaboration, Guardian Life continues its mission to bridge the gap between traditional farming and modern financial inclusion, empowering farmers to secure their livelihoods with confidence.