World’s most valuable restaurant brands in 2026

TBS Report

08 February, 2026, 03:50 pm

Last modified: 08 February, 2026, 04:20 pm

World’s most valuable restaurant brands in 2026

TBS Report

08 February, 2026, 03:50 pm

Last modified: 08 February, 2026, 04:20 pm

TBS Collage

TBS Collage

McDonald's has retained its lead for the second year in a row, with brand value climbing 5% in 2026. The top five remain virtually unchanged from 2025, continuing to be dominated by US fast-food giants. The only exception in the broader top 10 is Canada's Tim Hortons, which holds sixth place as the sole non-US entrant.

Source: Brand Finance

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