Grameenphone, Mastercard to jointly drive digital adoption in Bangladesh
Grameenphone has entered into a strategic partnership with Mastercard to explore opportunities to enhance customer lifestyle experiences and strengthen digital engagement in Bangladesh, according to a press release.
The collaboration aims to develop value-driven propositions—particularly for young consumers—by combining Grameenphone's digital ecosystem with Mastercard's payments and lifestyle capabilities. The partnership will also explore differentiated offerings, including potential co-branded initiatives and exclusive benefits for Grameenphone customers.
The partnership was formalised in the presence of senior officials from both organisations, including Yasir Azman, chief executive officer of Grameenphone; Farha Naz Zaman, chief marketing officer; Syed Mohammad Kamal, country manager for Bangladesh at Mastercard; and Zakia Sultana, director at Mastercard, alongside other representatives.
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Yasir Azman said the collaboration would help the operator create "meaningful value beyond connectivity", particularly for digitally savvy youth. Syed Mohammad Kamal said Mastercard's partnership with Grameenphone aligns with its commitment to building a secure and inclusive payments ecosystem, and to supporting Bangladesh's digital economy.
Grameenphone and Mastercard said they will jointly explore new ways to drive digital adoption, deepen engagement, and deliver lifestyle-focused offerings.
