Privet from Russia: How its language, people changed Ishwardi | The Business Standard
Skip to main content
  • Latest
  • Economy
    • Banking
    • Stocks
    • Industry
    • Analysis
    • Bazaar
    • RMG
    • Corporates
    • Aviation
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • Subscribe
    • Get the Paper
    • Epaper
    • GOVT. Ad
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
The Business Standard

Privet from Russia: How its language, people changed Ishwardi

Privet from Russia: How its language, people changed Ishwardi

Economy

Ariful Islam Mithu
12 December, 2021, 10:40 pm
Last modified: 13 December, 2021, 09:39 pm

Related News

  • First unit of Rooppur Nuclear Power Plant likely to be launched by end of this year: Russian ambassador
  • Rooppur Nuclear Power to join national grid by December: Adviser Asif
  • 18 engineers of Rooppur Nuclear Power Plant dismissed following week-long unrest
  • PDB to sign power purchase deal with Rooppur nuclear plant 
  • Russia extends Rooppur loan repayment by two years, waives $164m penalty

Privet from Russia: How its language, people changed Ishwardi

Ariful Islam Mithu
12 December, 2021, 10:40 pm
Last modified: 13 December, 2021, 09:39 pm

On a late evening in the last week of November, 32-year-old Liton Hossain was waiting for customers at his makeshift roadside vegetable shop in Natun Haat area of Ishwardi.

In shorts and T-shirts, two foreigners popped up at the shop in front of Green City with 14 nineteen-storey buildings. "Privet" – Liton welcomed his customers with a smile. "Privet", the customers said in reply, which means "hi" or "hello" in Russian.

Liton said he picked up many Russian words over the past three years to communicate with the foreigners. The name of vegetables and their prices mainly dominate his Russian vocabulary.

The Business Standard Google News Keep updated, follow The Business Standard's Google news channel

A Russian national receives massage after a haircut at a saloon in Ishwardi of Pabna. Photo: Walid Ibna Shah/TBS
A Russian national receives massage after a haircut at a saloon in Ishwardi of Pabna. Photo: Walid Ibna Shah/TBS

Even Liton's 8-year-old son Labib knows how to communicate with the Russians.

"Onion – it is called 'luk' in Russian, and beetroot is called 'svekla'," little Labib demonstrated his vocabulary.

The father and son learnt the foreign language by watching videos on YouTube and using the knowledge in day-to-day business conversations with the foreigners – around 5,000 Russian citizens who are now constructing the Rooppur Nuclear Power Plant at Ishwardi, a small town 161km northeast of Dhaka.

Shops adjacent to Green City and at the upazila headquarters – from clothing stores to eateries to barber shops – all now display signboards in Russian language.

Photo: Walid Ibna Shah/TBS
Photo: Walid Ibna Shah/TBS

The Russians, who first came to the faraway Bangladesh in 2015, will work until Bangladesh officially takes over the power plant in 2025. But their strong presence has already spread the foreign language in the remote region, brought changes to the lifestyle of the locals and caused a boom to local businesses.

There are some shops on Green City premises but the prices are high there. So, the Russians go shopping for groceries, clothes and food outside of the compound as there are more varieties at much lower rates.

On a regular day, many Russians will be found roaming around at Ishwardi market – a 15-minute drive from their Green City residence. They would be found busy bargaining, walking by the roads, hanging out at the restaurants and browsing groceries at shops.

Businessmen have opened shops close to the housing complex, while chain-shops have started setting up outlets. Last August, retail chain-shop Shwapno opened its outlet at Natun Haat.

Photo: Walid Ibna Shah/TBS
Photo: Walid Ibna Shah/TBS

Learning a new language is all about business

"In the beginning, I used to face problems in telling them the prices. I would type the numbers on a calculator and show them," said Liton, who left school when he was a ninth grader.

He said he found English difficult and he was not good at it in school, but now he can say the names of vegetables as well as their prices in Russian with his muscle memory.

Liton, one of the hundreds of shopkeepers and salesmen in Ishwardi, who had very little idea about Russia let alone its language, has picked up the Russian language by hearing from their customers.

"I had never imagined that one day I would have to deal with Russian people here, let alone learn their language," he said.

He said one of the main benefits of learning Russian is that he can give his customers exactly what they want when they say the names out loud.

"I can also count from 1 to 100 in Russian," said the vendor, who believes English and Russian languages are very different.

Mehedi Hasan, a salesman at a clothing store at Green City, said he has learnt Russian by speaking to the foreigners. First, he took notes on how Russians pronounce their words, and adjusted accordingly. It took him just three months.

"We are not fluent, yet we know enough to accommodate our customers when they shop," said Mehedi.

"When they enter the shop, we welcome them in Russian. If they like a product, they will ask the price and say 'Skolko?', meaning 'how much?'. We then say the price in their language like "dvesti" for Tk200 and "Trista" for Tk300," he added.

"They will first choose the product and then check the labels. It seems they like Italian and Vietnamese products a lot," Mehedi commented on his customers' behaviour.

"Russians also like Bangladeshi products very much," he added.

Photo: Walid Ibna Shah/TBS
Photo: Walid Ibna Shah/TBS

Learning and speaking the Russian language is not limited to the younger generation, rather older citizens in the area too have picked up the language for their businesses.

Sixty-year-old trader Nazrul Islam runs a superstore named 'Zensim' that sells clothing and shoes at the upazila headquarters.

"I learnt the Russian language from my salesmen. If you want to do business with Russians, you better speak their language," said Nazrul.

'In love with Bangladesh'

Alex, a tall and brown-haired young man, was browsing through jackets at a fashion outlet in front of the Green City buildings. Born and raised in a Siberian city some 1,000 kilometres from Moscow, the capital of Russia, Alex never thought he would one day come to Bangladesh.

Arriving in the country six months ago, he has already fallen in love with Bangladesh.

"I love the country, especially the people. They are good," said Alex, in broken English. Alex said he loves Bangladeshi mangoes the most. What he dislikes are garbage dumped by the roads and dilapidated streets.

Though commonly referred to as Russians, people from East Europe and other Central Asian countries such as Ukraine and Belarus are also working in the Rooppur nuclear power project.

Photo: Walid Ibna Shah/TBS
Photo: Walid Ibna Shah/TBS

Their lifestyle is a matter of curiosity to neighbouring areas. They often visit the area to see and meet the foreigners.

In the afternoon of 28 November, this correspondent met Belarusian citizen Elizabet, her husband and a female colleague during their lunch at a restaurant in front of Green City. They were chatting and laughing while Russian popular singer Islam Itlyashev's popular track "Sultan Lagachev" was being played in the background.

Elizabet and her husband have been working here for some time. She said she misses her child in Belarus the most.

Dr Mohammad Shawkat Akbar, the managing director of the Nuclear Power Plant Company Bangladesh Limited and project director of the Construction of the Rooppur Nuclear Power Plant Project, said, "After Bangladesh takes over the power plant in 2025, some Russians will still be working at the plant for operations and maintenance."

A business boom

With the arrival of Russians at Ishwardi, business has picked up. Local entrepreneurs rushed to set up cafés and restaurants in the periphery of Green City with Russian dishes.

Around five high-end restaurants and cafés have been set up next to the residential compound where the Russian customers can have soup, salad, grilled chicken with nun and local biriyani. Modern restaurants and cafés targeting the Russians have also mushroomed at the upazila headquarters too.

A number of high-end clothing stores and superstores have also been set up.

With the arrival of the foreigners, vegetable sellers, who used to sell traditional items, switched to items preferable to the Russians.

For example, vegetable seller Liton said he does not sell bottle gourd as his Russian customers do not like it. He sells premium pitaya, which locally goes by dragon fruits, that has a high demand and good prices too.

Some locals said they are in a tight spot with the spiralled prices of essentials and other services due to the Russians.

For example, they said when the Russians get their hair cut or a massage, they pay around Tk200-300 where the regular price for the locals was Tk60.

"If you go to the fish market, you will see them buying big fishes no matter what the prices are. As a result, it has been hard for the locals to afford the same fishes," said Rafiqul Islam, a local at Natun Haat.

Consequently, they have to go to neighbouring areas to buy those items at a reasonable price.

Sujan, a garment worker at Ishwardi Export Processing Zone, said, "If you want to buy a kilogram of aubergine, now you will have to spend Tk50 – as high as in Dhaka. The price is supposed to be Tk30 as people grow the vegetables right here."

Before the arrival of Russian in Ishwardi, vegetable vendor Liton only heard the name "Russia" in the World Cup Football matches on TV. He said he knew nothing more about the country than that.

"But now I can negotiate the price with my customers. Speaking Russian is easier for me than Bangla now," said Liton.

Top News

Rooppur Nuclear Power Plant / ishwardi / Russians

Comments

While most comments will be posted if they are on-topic and not abusive, moderation decisions are subjective. Published comments are readers’ own views and The Business Standard does not endorse any of the readers’ comments.

Top Stories

  • Around 99% of the cotton used in Bangladesh’s export and domestic garment production is imported. Photo: Collected
    NBR withdraws advance tax on imports of cotton, man-made fibres
  • The fire originated at 10:40pm on the 21th floor of the building. Photo: Collected
    Fire at Sena Kalyan Bhaban in Motijheel under control
  • Chief Adviser Professor Muhammad Yunus presided over a meeting of the National Consensus Commission at the State Guest House Jamuna yesterday (17 July). Photo: UNB
    CA Yunus stresses transparency in finalising July Charter

MOST VIEWED

  • Bangladesh Bank buys $313m more in second dollar auction in three days
    Bangladesh Bank buys $313m more in second dollar auction in three days
  • Representational image. File Photo: Syed Zakir Hossain/TBS
    Malaysia grants Bangladeshi workers multiple-entry visas
  • The Chattogram Custom House building in Chattogram. File Photo: Collected
    Software slowdown disrupts customs operations nationwide
  • NCP leaders are seen getting on an armoured personnel carrier (APC) of the army to leave Gopalganj following attacks on their convoy after the party's rally in the district today (16 july). Photo: Focus Bangla
    NCP leaders leave Gopalganj in army's APC following attack on convoy, clashes between AL, police
  • Renata’s manufacturing standards win european recognition
    Renata’s manufacturing standards win european recognition
  • The supporters of local Awami League and Chhatra League locked in a clash with police following attacks on NCP convoy this afternoon (16 July). Photo: Collected
    Gopalganj under curfew; 4 killed as banned AL, police clash after attack on NCP leaders

Related News

  • First unit of Rooppur Nuclear Power Plant likely to be launched by end of this year: Russian ambassador
  • Rooppur Nuclear Power to join national grid by December: Adviser Asif
  • 18 engineers of Rooppur Nuclear Power Plant dismissed following week-long unrest
  • PDB to sign power purchase deal with Rooppur nuclear plant 
  • Russia extends Rooppur loan repayment by two years, waives $164m penalty

Features

Illustration: TBS

20 years of war, 7.5m tonnes of bombs, 1.3m dead: How the US razed Vietnam to the ground

5h | The Big Picture
On 17 July 2024, Dhaka University campus became a warzone with police firing tear shells and rubber bullets to control the student movement. File Photo: Rajib Dhar/TBS

17 July 2024: Students oust Chhatra League from campuses, Hasina promises 'justice' after deadly crackdown

12h | Panorama
Abu Sayeed spread his hands as police fired rubber bullets, leading to his tragic death. Photos: Collected

How Abu Sayed’s wings of freedom ignited the fire of July uprising

2d | Panorama
Illustration: TBS

Open source legal advice: How Facebook groups are empowering victims of land disputes

3d | Panorama

More Videos from TBS

Why the conflicting claims over Gopalganj autopsies?

Why the conflicting claims over Gopalganj autopsies?

5h | TBS Stories
Gopalganj violence in international media

Gopalganj violence in international media

6h | TBS World
The Philippines has become a laboratory for China's disinformation propaganda

The Philippines has become a laboratory for China's disinformation propaganda

6h | TBS World
Gopalganj clash: Army urges not to be misled by rumors

Gopalganj clash: Army urges not to be misled by rumors

8h | TBS Today
The Business Standard
Top
  • Home
  • Entertainment
  • Sports
  • About Us
  • Bangladesh
  • International
  • Privacy Policy
  • Comment Policy
  • Contact Us
  • Economy
  • Sitemap
  • RSS

Contact Us

The Business Standard

Main Office -4/A, Eskaton Garden, Dhaka- 1000

Phone: +8801847 416158 - 59

Send Opinion articles to - oped.tbs@gmail.com

For advertisement- sales@tbsnews.net

Copyright © 2025 THE BUSINESS STANDARD All rights reserved. Technical Partner: RSI Lab