Daraz 11.11 campaign registers 24% order growth
Campaign turnover grows 4% YoY to Tk320 crore as people stick to necessary items
Daraz 11.11, the largest online sales campaign in the country, ended on Monday with around 24% more orders compared to that of the previous year.
More than one in every six app users ordered during the ten-day sale mega fest, while the number of orders to its 50,000 sellers grew to over 25 lakh, according to the officials of the country's top online marketplace.
"In every aspect, whether it is the number of buyers, app users, sellers, or orders, we have exceeded the previous numbers in an amazing way," said Daraz's Chief Corporate Affairs Officer AHM Hasinul Quddus Rusho.
The tremendous milestone Daraz achieved during the campaign is delivering over five lakh packages in a day, up from three lakh last year.
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"We have built up our capacity to cater to the buyer's order and ensure on-time delivery with our own delivery channel dEX and 3rd party logistics partners," said Hasinul Quddus.
Five thousand young contractors joined hands with Daraz's regular workforce of 5,500 individuals during the campaign this year.
Its transportation fleet now includes 2,300 two wheelers, 600 delivery vans, while from its 235 collection points across the country customers can pick their packages to save delivery charges.
Also, its nine digital locker points are allowing customers to pick their packages at their convenient moment at day or night by just pressing a given code, and the company is investing more to fuel the growth of Digital Bangladesh, Hasinul Quddus added.
Earlier, in August, the company announced to invest Tk1,000 crore in Bangladesh over the next 3-4 years.
A shopping festival for essential items
"11.11 was like a festival to both our happy buyers and sellers," said Hasinul Quddus.
The campaign presented exclusive launches, mega deals, hot deals, and mystery boxes, all along with discount vouchers worth Tk40 crore applicable in 16 lakh deals.
Customers enjoyed discounts up to 60% on various brands, while electronic payments through cards or digital wallets of campaign partners saved customers up to 15% during the campaign.
The gigantic arrangement of exciting deals for the country's fast growing online shopper community generated Tk320 crore of campaign revenue, 4% higher than that in the previous year's 11.11 campaign.
It reflects that the average value per order declined in the tough year for inflation-hit consumers, compared to the last year.
"This year the main intention of buyers was to have the necessary items in their baskets," said the chief corporate affairs officer, adding "We are proud that they bought their necessary products easily from this campaign."
"Worldwide, there is an economic challenge due to the Russia-Ukraine war, inflation, and the post-pandemic situation. Bangladesh is also facing these issues."
Despite this, Daraz Bangladesh has seen tremendous participation in this 11.11 campaign, he said.
