Daraz brings summer discounts and flash vouchers to shoppers
Daraz Bangladesh will kick off its 4.4 Summer Sale at 8pm on 3 April, running through to 8 April 2026.
The campaign promises customers across the country a dynamic line-up of discounts and exclusive brand collaborations, aiming to drive seasonal sales and deliver a seamless e-commerce experience.
Tailored for the summer shopping rush, the campaign features mega deals and flash sales with discounts of up to 80%, and additional deals of up to 75% off. Shoppers will benefit from further discounts and delivery offers, including free delivery on select products, across key categories such as fashion, electronics, FMCG, home appliances, health and beauty, and lifestyle.
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To build early momentum, Daraz will introduce flash voucher drops at launch. Shoppers can enjoy up to 9% off, capped at Tk500, from 8pm to 1am on 3 April, and up to 9% off, up to Tk1,000, during a special late-night window from 12am to 1am—encouraging early participation and maximising savings.
Reinforcing its commitment to affordability, Daraz is enhancing its Everyday Low Price (EDLP) offering via the Daraz Choice channel. Customers can access "Buy 3 Get" delivery discounts and "Buy 5 Get 1 Free" gift offers, making it easier for households to stock up on essentials without waiting for major sale events.
To sustain engagement, Daraz will host signature weekly themed shopping days, including Choice Day Saturday, Fashion Forward Sunday and Monday, Electrical Tuesday, Budhbarer Bazaar, Beauty & Wellness Thursday, and Lifestyle Cozy Friday. Each day will spotlight category-specific deals, offering curated discounts aligned with consumer demand.
The campaign will also feature exclusive brand days, including Bata Super Brand Day on 5 April, with special discounts on footwear and fashion. Emami, Surf Excel and Hemas will each offer attractive deals on 6, 7 and 8 April respectively.
The 4.4 Summer Sale is backed by prominent partners: Dettol and Unilever Bangladesh Limited as exclusive platinum partners; Parachute Naturale and Himalaya as gold sponsors; and Emami and Godrej as silver partners—ensuring access to trusted brands across essential categories.
Shoppers can save up to 15% with EBL-Daraz co-brand cards, and benefit from offers with payment partners including Nagad, Eastern Bank PLC, and Southeast Bank PLC. Zero per cent EMI is available for up to six months with selected banks, and Eastern Bank credit card holders can access an extended 0% EMI facility for up to 12 months.
Daraz Bangladesh invites customers nationwide to take advantage of the 4.4 Summer Sale. Shoppers can visit the Daraz 4.4 campaign page or download the Daraz app to access exclusive deals, and follow Daraz Bangladesh's social media channels for real-time updates.
