Banglalink’s diversified digital services drive inclusion across Bangladesh

Banglalink, one of the country's leading and most innovative digital operators, has reported growth across its core digital platforms — MyBL, Toffee, and RYZE — as part of its continued efforts to accelerate digital adoption and bridge the digital divide nationwide.

The centrepiece of this growth is MyBL, the country's only telecom-backed super app, which registered a 6% increase in monthly active users (MAUs) over the past six months, now surpassing 8.3 million users. This growth highlights the rising demand for accessible, integrated digital experiences embedded in users' daily lives. More than a self-care tool, MyBL has evolved into a holistic digital lifestyle platform built on Banglalink's First Principles-based 6C framework — Connect, Content, Care, Commerce, Courses, and Community. It offers a wide range of services, including top telecom products, mobile recharge, entertainment, sports, music, gaming, online education, ticket bookings, online healthcare, and utility bill payments. By consolidating these offerings into a single, user-friendly platform, the MyBL SuperApp is enabling a broader spectrum of society to actively engage in the digital economy.

The Commerce section, in particular, has seen 17% double-digit growth in usage over the last six months, emerging as a super-utility feature where users can pay electricity, gas, water, and other bills, book tickets for flights, trains, and more, and access a vast marketplace. The online doctor consultancy facility is one of a kind, ensuring digital healthcare at users' fingertips 24/7 for all MyBL customers.

This integrated approach is proving vital in bridging the digital divide by delivering essential services via mobile access, particularly in regions where traditional infrastructure and service delivery remain limited. With 187.6 million mobile connections and 117.6 million mobile internet subscribers as of May 2025 (BTRC), MyBL is bringing users into the digital ecosystem and reinforcing its position as Bangladesh's leading digital lifestyle enabler.

Banglalink's digital growth story is further supported by the strong performance of Toffee, its free-to-access infotainment platform. Toffee recorded a 38% surge in MAUs over the past six months, fuelled by increased consumption of live TV, original content, popular drama series, and exclusive sports coverage. Its open-access model and easy navigation have contributed to strong uptake across diverse user segments, including semi-urban and rural areas. As digital content consumption trends upward, Toffee is closing the entertainment gap for millions, especially those with limited access to conventional media. Its growth reflects both a cultural shift in viewing habits and the growing significance of digital platforms in everyday life.

Meanwhile, RYZE, Banglalink's AI-driven digital learning platform targeted at youth, is also gaining traction. While its growth is more modest, the rise in user activity signals a heightened demand for mobile-first, skill-focused education. RYZE offers curated courses focused on communication skills, career readiness, and entrepreneurial learning — helping address gaps in formal education and better preparing users for the workforce.

Together, these platforms reflect Banglalink's broader digital ambition: to democratise access to information, education, and entertainment through user-centric innovation. This aligns seamlessly with national imperatives to improve digital literacy, enable youth participation, and drive inclusive growth. As mobile operators evolve beyond connectivity providers into digital enablers, Banglalink's strategy places digital empowerment at the centre of its growth model. With a focus on accessibility, local relevance, and innovation, it continues to build a digital environment where all citizens — regardless of location or income — can connect, learn, and thrive.

With 68% of Bangladeshis residing in rural areas, and a growing reliance on mobile internet to close service gaps in healthcare, finance, and education, Banglalink's platform-led approach is not just timely — it is essential.

Bangladesh's digital economy is rapidly expanding. With mobile-based financial services provided through telco infrastructure having the potential to connect over 120 million rural users and empower 1.5 million agents to deliver microcredit and digital payments, the opportunities for inclusive digital growth are immense.

Banglalink's commitment to building a digitally inclusive Bangladesh is more than a business strategy; it is a national contribution. And as digital adoption continues to rise, the company's vision of a connected, informed, and digitally empowered society is steadily becoming a reality.