Banglalink Unveils a Bold New Identity to Power Bangladesh’s Digital Future
Banglalink, one of the country's leading digital operators, has announced a major brand refresh as part of its transformation into a modern, customer-centred, and technology-driven company.
The move aligns with parent company VEON's global digital operator ambition (DO1440), which aims to enrich every minute of customers' daily lives.
The new identity underscores Banglalink's commitment to supporting Bangladesh's digital progress, as connectivity reshapes communication, education, work, and entertainment. The refreshed visual system features vibrant colours, modern design elements, and a warmer tone, emphasising speed, simplicity, and digital-first experiences.
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Johan Buse, Chief Executive Officer of Banglalink, said the refresh represents more than a design update. "It is a bold reaffirmation of our parent company VEON's digital operator ambition and its goal to enrich every minute of our customers' lives," he said, adding that the transformation aims to deliver reliable connectivity, digital inclusion, and services that make life easier and more inspiring.
Banglalink said the new identity will be rolled out across retail outlets, digital platforms, service channels, and nationwide campaigns. The operator has also increased investment in network modernisation, customer-focused product design, and digital ecosystems spanning entertainment, learning, gaming, and lifestyle services.
With the brand refresh, Banglalink aims to position itself as a people-centred digital operator, offering intuitive services designed to meet the evolving needs of a rapidly growing digital nation.
