Bangladesh’s sanitary ware sector on a strong growth curve

Bangladesh's sanitary ware industry is experiencing rapid growth, driven by urban expansion, rising living standards, and evolving consumer preferences for design-centric, durable solutions.

Within this dynamic landscape, Stella has emerged as the country's most trusted premium brand—offering European-standard products that combine aesthetic elegance with technical excellence. As the industry grows at an impressive 15–20% annually, Stella continues to lead by meeting the rising demand for locally manufactured, high-quality bathroom solutions at accessible prices. With a robust distribution network, six state-of-the-art Stella Experience Centers, and dependable after-sales service with readily available spare parts, Stella delivers both value and convenience. For ten consecutive years, it has remained the top-selling brand in the country.

HISTORY

Stella sanitary ware draws inspiration from Italian art and sculpture. The refined realism of Italian creativity lies at the core of Stella's design philosophy. Founded in 2010, Stella began its journey with a mission to raise the standard of sanitary ware in Bangladesh and ensure access to quality sanitation across both urban and rural areas.

ACHIEVEMENTS

Customer reliability is Stella's greatest achievement, making Stella the highest-selling sanitary ware brand in Bangladesh. This success is built on a foundation of superior product delivery and consistent quality. Stella sanitary ware's MOR (Modulus of Rupture) is 44% higher than local standards due to its European-standard technology and strict quality benchmarks, which ensure exceptional durability and longevity. This remarkable strength, combined with flawless, scratch-resistant finishes created using advanced robotic glaze technology, delivers long-lasting performance trusted by homeowners, developers, and architects across Bangladesh.

Stella is proud to be the first-ever local sanitary ware brand to launch a smart toilet under its Signature Series—pioneering innovation and setting new benchmarks in the industry. Recognized with the prestigious Best Brand Award, Stella continues to strengthen its position as the highest-selling sanitary ware brand with the largest production capacity in the country.

Stella is now officially Bangladesh's First Sanitary Ware Superbrand! This remarkable milestone reflects your trust, your support, and your belief in our journey. Together, we celebrate not just an honor, but a shared commitment to setting new standards and shaping the future of sanitation in Bangladesh.

THE PRODUCT

Stella offers a wide range of premium sanitary ware designed to meet the aspirations of the urban elite seeking international quality and high-end design. The product lineup includes tabletop, wall-hung, and pedestal basins; one-piece and two-piece commodes; urinals; Asian pans; and sanitary accessories.

Under its Signature Range, Stella has introduced Smart Toilets and Smart Urinals featuring sensor-based technology, automatic flushing, and hygiene-enhancing functions.

RECENT DEVELOPMENT

Stella has expanded its product portfolio with smart and hygiene-supported solutions, including smart toilets with sensor-based flushing, heated seats, and intelligent water-saving systems; smart urinals with touchless operation; wall-hung commodes and basins; and proprietary water-saving technology.

BRAND VALUES

Stella is built on quality, innovation, reliability, and design excellence. As a local brand, it is committed to transforming sanitation standards by offering durable and aesthetically refined products. Stella supports SDG 6, promoting access to safe, affordable, and sustainable sanitation solutions.

THINGS YOU DIDN'T KNOW ABOUT THE BRAND

• First Local Smart Toilet Brand 

• Highest Selling & Largest Production Capacity 

• Inspired by Italian Art & Engineering 

• Stronger Than Standards (44% higher MOR) 

• Committed to Sustainable Water Use