Banglalink launches loyalty data bonuses for long-term users

Banglalink has launched a new suite of data portfolios aimed at rewarding long-term users through repurchase bonuses and quarterly advance packs, the operator states.

The initiatives, launched on 30 January, focus on offering additional data to customers who regularly buy specific high-value packs. Under the repurchase bonus offer, customers who repurchase within the validity period will receive a 25GB bonus with the Tk699 pack, and a 35GB bonus with the Tk819 pack.

Banglalink has also introduced incentives for customers choosing three-month (quarterly) packs, offering a 30 percent bonus in data volume. The operator states the advance purchase model is intended to provide a "worry-free" 90-day experience for customers who prefer longer-term planning over monthly renewals.

Customers can access the loyalty benefits through multiple channels, including the MyBL app, direct recharge, USSD, and mobile financial services (MFS) platforms, the company states.

Kazi Mahboob Hassan, Chief Marketing Officer, Banglalink, said,
"At Banglalink, we believe loyalty is meant to be respected, valued, and rewarded. These are not limited-time offers; they are benefits designed around real usage behaviour and peace of mind. When our customers commit to us, we match that commitment by providing more value and a worry-free experience."

Banglalink states the new portfolios reflect its focus on retaining and rewarding high-value users by offering additional value for consistent usage and long-term subscriptions.