PRAN-RFL enters motorcycle market with Tk500cr investment plan

PRAN-RFL Group has entered Bangladesh's motorcycle market with a plan to invest around Tk500 crore over the next three years, aiming to set up a manufacturing and assembly facility at the Habiganj Industrial Park and create direct and indirect employment for about 5,000 people.

The country's leading conglomerate will operate in both conventional motorcycles and electric two-wheelers, combining the manufacturing and marketing of its own electric scooter brand, RYDO, with the local production and distribution of motorcycles under the popular TVS brand.

According to company officials, work on establishing the Habiganj plant will begin soon. Alongside manufacturing, PRAN-RFL will invest in building a modern nationwide marketing network and strengthening after-sales services, a segment industry insiders say is critical to sustaining growth in Bangladesh's competitive two-wheeler market.

PRAN-RFL has already started manufacturing and marketing RYDO electric scooters at its Habiganj facility, employing around 1,000 people directly. Once the factory reaches full capacity, another 1,000 direct jobs will be created, while an estimated 3,000 more positions are expected through suppliers, distributors and service centres.

RN Paul, managing director of PRAN-RFL Group, said the decision reflects changing consumer preferences, particularly among young people. "Motorcycles and bicycles are no longer just modes of transportation; they have become lifestyle products," he said, noting that PRAN-RFL's long experience in producing and marketing affordable bicycles provided a foundation for entering the motorcycle and electric scooter segments.

Taking over TVS operations

As part of its expansion, PRAN-RFL has taken over TVS motorcycles in Bangladesh under a recently signed memorandum of understanding between the two companies.

Paul said TVS motorcycles would soon be produced locally as "Made in Bangladesh" products at the Habiganj factory.

An investment of around Tk400 crore will be made in phases for TVS production, with technical support from the Indian manufacturer.

"Through new models, improved braking systems and better after-sales service, we aim to bring this brand back to the top," Paul said.

Mahmudur Rahman, chief operating officer of RFL's bike business, said marketing of TVS motorcycles through PRAN-RFL's network will begin by the end of February, while full-scale production at Habiganj is expected to start within this year. Initially, the factory will produce about 5,000 units per month, with plans to double capacity through expansion.

TVS Motor Company, one of India's leading motorcycle manufacturers, has had a visible presence in Bangladesh's two-wheeler market for years, with models such as the TVS Star City Plus, TVS Apache series and commuter bikes being popular among urban and rural riders alike.

Until recently, the brand's motorcycles were imported and distributed locally by Rangs Motors. However, fragmented distribution and inconsistent after-sales support have limited TVS's competitive edge against rivals with deeper retail networks. With PRAN-RFL now taking over marketing and future local production, the brand aims to strengthen its foothold in Bangladesh through expanded distribution.

Strong push for electric scooters

PRAN-RFL is placing particular emphasis on electric scooters, viewing them as vehicles of the future amid rising fuel costs and environmental concerns. Paul said electric scooters are already widely used in India, China and Vietnam, and Bangladesh has strong demand potential, although high prices have constrained growth.

By 2027, the company aims to offer RYDO electric scooters at around Tk50,000, targeting mass-market adoption. Production and assembly of RYDO scooters have already started at Habiganj with an initial investment of Tk50 crore. Currently, about 20% of components are manufactured locally, with plans to increase localisation to nearly 100% within a year through an additional Tk50 crore investment.

Mahmudur said the factory is now producing around 500 RYDO scooters per month, which will rise to 3,000 units once operations are fully scaled up.

Charging infrastructure remains a key challenge for electric two-wheelers. Addressing this, Paul said PRAN-RFL is installing fast-charging stations at its retail outlets in partnership with Japan-backed startup Glafit Bangladesh Limited, an initiative expected to support wider EV adoption.

Backward linkage push, steady growth strategy

Industry insiders estimate Bangladesh's motorcycle market at Tk7,000-8,000 crore, growing at 16-17% annually. Nearly 99% of motorcycles sold in the country are locally manufactured or assembled, driven by favourable government policies and rising urban and semi-urban mobility needs.

Motorcycle sales have nearly doubled over the past decade, rising from fewer than 2,00,000 units in 2015 to around 4,00,000 units annually. By 2027, industry capacity is expected to reach one million units.

PRAN-RFL also sees strong potential in backward linkage industries. Paul said components such as drive chains, seats, stands, wheels and batteries can be manufactured locally, leveraging RFL's experience in plastics, metal and consumer goods manufacturing.

Company officials said the first year will focus on stable growth, expanding dealer and service networks, and ensuring strong customer support, with a longer-term goal of emerging as a market leader in both conventional and electric two-wheelers.