S.C. Johnson expands Angelic Fresh line with new fragrances
S.C. Johnson Private Ltd. has launched two new variants of its popular Angelic Fresh Air Freshener — Wild Lavender and Fresh Lemon — at a grand event held in Dhaka.
Angelic Fresh remains the leading brand in Bangladesh's air freshener category, recognised for its high-quality fragrances tailored to local consumer preferences.
Speaking at the event, company representatives said Angelic Wild Lavender blends soothing notes of lavender, jasmine, and vanilla to create a calming, romantic ambiance, while Angelic Fresh Lemon combines vibrant lemon, gardenia, and musk flower to evoke freshness and energy.
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Senior officials from S.C. Johnson and its strategic partner in Bangladesh, ACI Limited, expressed confidence in the market potential of the new variants.
They noted that the sophisticated fragrance profiles of Wild Lavender and Fresh Lemon would appeal strongly to Bangladeshi consumers, further strengthening Angelic Fresh's market leadership.
The launch event was attended by Mr. Shafayat Yousuf, Country Manager, and Mr. Sukumar Sarker, Head of Marketing, S.C. Johnson Private Ltd., along with Mr. Quamrul Hasan, Chief Business Officer, and Mr. Mohammed Ali, Head of Sales, ACI Limited, among other distinguished guests.
