Haier becomes gold sponsor of Asia Cup 2025
Haier Appliances, the world's top appliance brand for 16 years, is the Gold Sponsor of the Asia Cup 2025.
Cricket, South Asia's most celebrated sport, unites people with passion. Through this partnership, Haier strengthens its long-term commitment to Sport-o-Tainment marketing, actively targeting young, premium, and sports-loving consumers.
As part of the sponsorship, Haier will showcase its brand with high-impact visibility across stadiums by placing branding on boundary lines, wicket mats, toss mats, and big-screen activations, ensuring strong brand presence throughout the tournament.
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Globally, Haier builds an impressive sports marketing portfolio by partnering with world-class events, including the Indian Premier League (IPL), the ICC Men's T20 World Cup 2024, the Champions Trophy, and top-tier tennis tournaments such as Roland-Garros, ATP, the US Open, the French Open, and Wimbledon.
"Cricket inspires deep emotion in this region. By partnering with the Asia Cup 2025, Haier deepens its connection with fans and emphasises its innovative, consumer-focused brand identity," said a Haier spokesperson.
In Bangladesh, Haier will organise interactive fan engagement activities on social media, inviting cricket enthusiasts to celebrate the Asia Cup in enjoyable and memorable ways.
