ASUS unveils AI-powered laptop lineup in Bangladesh

ASUS Bangladesh yesterday (23 April) hosted its flagship 'Always Incredible' event in Dhaka, unveiling a new generation of AI-powered laptops aimed at professionals, creators, students and everyday users.

At the event, the technology brand introduced four new models ASUS Zenbook DUO, ASUS Zenbook S16, ASUS Zenbook 14, and ASUS Vivobook 16 expanding its premium and mainstream laptop portfolio in Bangladesh.

The newly launched devices are priced at Tk482,990, Tk256,000, Tk153,000, and Tk129,000 respectively, and are now available at authorised ASUS showrooms nationwide.

Speaking at the event, Peter Chang, General Manager, Asia Pacific, ASUS Consumer Business, said the company is witnessing rapid changes in how artificial intelligence is reshaping modern work and creativity.

"We are continuously witnessing how artificial intelligence is transforming the way people work and create. ASUS's latest lineup has been designed with this transformation in mind," he said.

"At the same time, we are also committed to bringing innovative devices for all types of ASUS consumers in Bangladesh."

The exhibition at the event showcased how the new laptops stand out with built-in AI capabilities, cutting-edge innovation, and powerful performance, highlighting ASUS's vision for the future of intelligent computing.

Among the newly launched devices, the Zenbook DUO (2026) features a dual-screen design intended to support multitasking and productivity. Its displays include a 3K ASUS Lumina Pro OLED display, which is designed for professionals, creators, and users looking for a different approach to laptop computing. The device also features ASUS's own Ceraluminum design for better durability. Another laptop Zenbook S16 combines a large 16-inch OLED display with a slim and lightweight design, targeting users who need a large screen for productivity and want portability. Designed in ASUS's Ceraluminum, it is powered by AMD's latest processor.

Also in the lineup is the Zenbook 14, which includes AI-focused features and is designed for users seeking performance, mobility, and longer battery support. Powered by the AMD Ryzen AI processor, it can handle daily productivity alongside emerging AI-driven tasks efficiently. The device features a 14-inch ASUS Lumina OLED display with up to 3K resolution, offering vivid visuals. The Vivobook 16 (2026) addresses broader consumer needs, with a focus on practical performance, large-screen options, and AI-supported features. This Copilot+ pc is a perfect fit for students, young professionals, and users seeking modern features for study and work.