LG Electronics signs contract agreement with Global Brand, DAE | The Business Standard
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SATURDAY, JULY 19, 2025
LG Electronics signs contract agreement with Global Brand, DAE

Corporates

TBS Report
02 April, 2022, 12:55 pm
Last modified: 02 April, 2022, 01:00 pm

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LG Electronics signs contract agreement with Global Brand, DAE

This project will modernize the Agricultural Industry of Bangladesh by providing continuous support and service to rural farmers with the help of a central management solution

TBS Report
02 April, 2022, 12:55 pm
Last modified: 02 April, 2022, 01:00 pm
Photo: Courtesy
Photo: Courtesy

LG Electronics is to provide LED Outdoor Information Display (ID) boards across all 64 districts in Bangladesh in order to aid farmers through the virtues of digital communication. An MoU agreement, signed between LG Electronics, Global Brand and the Department of Agricultural Extension (DAE), recently established the approval for this project at a city hotel, reads a press release. 

During the ceremony, LG Electronics presented its vision to create a smart city in Bangladesh with its latest digital signage technology. In addition, they presented their outdoor LED technology, which is designed to ensure least power consumption, maximum viewing angles, better color temperature, dust and waterproof technology for this historic project.

This project will modernize the Agricultural Industry of Bangladesh by providing continuous support and service to rural farmers with the help of a central management solution.  

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The MoU signing ceremony was attended by Dr. Md. Shah Kamal Khan, Project Director, Md. Hasan Imam, Technical Officer, Agro-Meteorological Information Systems Development (1st revised) Project, Department of Agricultural Extension (DAE), Abdul Fattah, Chairman, Global Brand Pvt. Ltd., Peter Ko, Managing Director, Rabiul Awal, Product Manager, LG Electronics in Bangladesh, Anupam Saha, Assistant General Manager, Global Pvt Ltd and Asif Karim, Assistant General Manager, Global Pvt. Ltd along with other prominent representatives from the three organizations. 

Peter Ko, Managing Director, LG Electronics in Bangladesh said, "Agriculture, is unarguably, the most important sector for the economy of Bangladesh. Development in this sector is crucial for future progress. At LG, we are glad to provide such first-of-its-kind Information Display products & solutions to help farmers in rural areas." 

Rabiul Awal, Product Manager, LG Electronics in Bangladesh said, "Since 2019 LG Electronics has been working in Bangladesh with its complete line up of Information Display products, with a Smart City concept, and this project is just the beginning of this visionary plan."     

Dr. Md. Shah Kamal Khan, Project Director, Agro-Meteorological Information Systems Development (1st revised) Project, Department of Agricultural Extension (DAE) said, "Digital display boards are going to be placed in all 64 districts and in the headquarter of the Department of Agricultural Extension under AMISDP. These smart devices will play a vital role in the dissemination of Agro-meteorological advisories, essential messages and information to the farmers and stakeholders. It will contribute greatly to develop the agricultural sector of Bangladesh."   

Abdul Fattah, Chairman, Global Brand Pvt Ltd said, "Global Brand Pvt. Ltd. has been working since 1996 as the leading ICT product distribution and solution provider in Bangladesh. In its long journey, Global Brand Pvt. Ltd. has ensured quality products, services and support by establishing customers' trust and satisfaction. We take pride in saying that LG is the first company we signed with, as a distribution company. Now LG is able to win the DAE's trust and confidence on their premium Outdoor LED Displays for DAE's nationwide LED Display project. LG has given tremendous efforts to win us this project. For this, Global Brand is grateful to both LG Electronics, and the customers who have created the opportunity for us to be a part of this historic project."

 

LG / Global Brand / Department of Agricultural Extension (DAE)

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