Pathao launches a celebration of local pride cholo deshi vibe

 Pathao, a homegrown brand created by Bangladeshis, welcomes summer with a campaign that celebrates the local spirit and shared pride.

Titled "Cholo Deshi Vibe—", this nationwide initiative runs from May 14 to May 31 and invites users to enjoy up to ৳1,600 in total savings, along with exciting perks like free delivery, ৳50,000 worth of exclusive gift items to win, and more. Pathao is turning every ride, meal, and delivery into a desi festivity this May.

During this campaign, Pathao users can enjoy up to taka 1,600 off on rides, including  taka 300 taka100 off each on three rides) on Pathao Bike, ৳300 off (taka100 off each on three rides) on Pathao Car, and up to taka1,000 off on Pathao Car Intercity.

Food lovers are in for a treat too, with up to taka1000 off over five orders up to 200 taka each on Pathao Food. They can also enjoy daily offers, surprise flash deals, and more tasty savings throughout the campaign.

That's not all. During the "Cholo Deshi Vibe" campaign, every transaction on the Pathao app will earn users 2X Pathao Points!

The celebration continues with Pathao Courier, where users will find free deliveries, exciting coupons for Pathao Bike, Car and Food, and brand partner discounts. Mega vouchers and special rewards are also lined up for lucky winners throughout the campaign period. For those who wear their culture with pride, Pathao Shop is rolling out limited-edition Deshi merchandise in collaboration with local favourites like Headgear to let users express their Bangladeshi identity in style.

Our campaign partners include Grameenphone, Banglalink, shwapno.com, ShareTrip, Bay, and SSB Leather. Stay tuned to the Pathao app and Facebook page to enjoy exciting partner offers!

Adding to the festive vibe, Pathao is bringing a special "Big Box" activation to life, featuring a public wish board where users can write down their wishes. Out of all the entries, 10 lucky people will have their wishes fulfilled by Pathao!

Pathao is also launching an interactive multiple-choice quiz game to keep the deshi fun rolling. Users can scan a QR code placed on Pathao Car flaps and the Big Box installation to access the game, answer questions, earn points, and stand a chance to win gifts worth ৳50,000!

About this campaign, Pathao's Vice President of Marketing, Abrar Hasnain, says, "Pathao is a Deshi app that has been catering to the needs of our people for the past 10 years. With the '"Cholo Deshi Vibe-" campaign, we are celebrating our local pride, culture, and the joy of being connected through our roads, our flavors, and our shared stories"

""Cholo Deshi Vibe-" is a celebration of local pride. This May, ride, eat, and send the deshi way. Pathao – "Cholo Deshi Vibe-"

Founded in 2015, Pathao is building a digital infrastructure that creates opportunities, empowers people, and enriches lives. Pathao is Bangladesh's largest digital services platform and the market leader in ridesharing, food delivery, and e-commerce logistics. With more than 10 million users, 300,000 Pathao drivers and delivery agents, 200,000 merchants, and 10,000 restaurants, Pathao is Here with You. The platform has created over 500,000 job opportunities in Bangladesh, contributing significantly to the country's digital economy.