Walton plaza strengthens customer welfare with unique protection policy
Walton Plaza, the country's largest electronics, electrical, and ICT distributor, has given over Tk 2 crore in financial assistance to 800 families after the death of hire-purchase customers or their family members.
In addition, the company waived the remaining instalments for the affected families, with the total value of waived instalments also exceeding Tk 2 crore. Walton Plaza provided the support under its Hire Purchase and Family Protection Policy.
Under the policy, customers purchasing products on instalment from any Walton Plaza outlet receive a protection card. If the buyer dies during the instalment period, the nominee receives Tk 50,000–300,000 depending on the product price. If a family member dies, the family receives Tk 25,000–150,000. Walton Plaza adjusts unpaid instalments from the financial assistance and hands the remainder to the family.
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Walton Plaza Managing Director Mohammad Rayhan said the initiative stands as a heartfelt reflection of the company's deep commitment to supporting customers and uplifting communities during their most trying times.
"Walton Plaza's main goal is to bring quality products and services to everyone, at prices families can afford. That's why we started the Hire Purchase and Family Protection Policy—with the hope of making a real difference in people's lives. Walton Plaza is the only organisation in the world offering such caring protection to customers buying on instalments. Through this, our customers and their families gain peace of mind in difficult times," he said.
He added that, beyond financial support, hire purchase protection cardholders receive additional comforts, such as discounts at hospitals, diagnostic centres, insurance companies, restaurants, and other trusted organisations. Walton Plaza's initiative even extends to offering job opportunities to eligible members of bereaved families, providing hope and stability when it is needed most.
By providing financial protection, heartfelt services, and new beginnings through job opportunities, Walton Plaza continues to strengthen its bond with customers and earn their trust by showing true commitment to long-term family well-being.
