ShareTrip becomes first Bangladeshi travel brand to win Superbrands award
ShareTrip has become the first and only travel tech brand, as well as the first startup in Bangladesh, to earn the prestigious Superbrands recognition for 2025–26.
The award, given by invitation only, recognises brands that demonstrate excellence, reliability, and strong consumer trust. ShareTrip's achievement marks the first time Bangladesh's travel sector has been represented in the Superbrands list.
As the country's first true online travel agency (OTA), ShareTrip has transformed travel planning through user-friendly technology, seamless booking experiences, and transparency. It was also the first in Bangladesh to introduce AI-driven solutions for flight bookings, helping travellers find the most convenient and cost-effective options.
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Beyond travel, ShareTrip has extended its services to lifestyle and payments, developing bespoke solutions to meet local consumer needs. The company's growth reflects the promise of Bangladeshi startups in driving innovation across sectors.
The recognition was celebrated at a gala event at Le Méridien Dhaka, attended by industry leaders and experts.
Sadia Haque, CEO and co-founder of ShareTrip, said: "Being recognised as a Superbrand is a proud moment for ShareTrip, the travel industry, and for Bangladesh as a whole. It is not only the first recognition for the travel sector but also the first time a startup in Bangladesh has achieved this honour. This milestone reflects the trust our customers place in us and proves the potential that homegrown startups have to drive the country's growth. This recognition inspires us to continue innovating and to make travel planning simple, transparent, and enjoyable for everyone."
Superbrands, a UK-based global organisation, identifies leading brands across more than 90 countries. In Bangladesh, the recognition is considered one of the most prestigious brand endorsements.
This award cements ShareTrip's leadership in travel technology and underscores its ongoing commitment to innovation, consumer trust, and delivering high-quality digital experiences.
