PriyoShop expands ‘Dipty’ home-brand with new lentil line

PriyoShop, one of Bangladesh's leading B2B marketplaces, has announced the expansion of its own-brand 'Dipty' with the launch of Dipty Lentils, further strengthening its position in the everyday essentials category.

The platform, which supports more than 150,000 micro, small and medium enterprises (MSMEs), reports that its Dipty brand—introduced in January 2025 with Dipty Rice—has swiftly become a preferred, profit-generating product for corner shops across the country.

PriyoShop notes that Dipty aims to empower MSMEs by offering competitive pricing, consistent product availability, and reliable distribution through the company's nationwide logistics network. The brand's expansion aligns with PriyoShop's objective of reaching retailers in every district.

"Our 150,000 retailers expect quality and value from everything we offer," said Dipty Mandal, Co-founder and CMO of PriyoShop. "We aim to help small shop owners grow their businesses. When they can easily order leading brands at competitive prices and receive reliable deliveries, they gain the confidence to take their shops to the next level."

PriyoShop is also integrating embedded finance solutions into its supply chain, enabling small retailers to access products and financial support via a single platform. With ambitions to serve five million retailers nationwide, the company plans to expand Dipty's product line to include further essential items.

According to PriyoShop, the expanding Dipty portfolio reflects its broader mission to empower MSMEs with quality products, seamless supply chain access, and the tools required to scale their businesses with confidence.