PBIL and Zaytoon drive rural financial inclusion with new partnership
Prime Bank Investment Limited (PBIL) signed a Memorandum of Understanding (MoU) with Zaytoon Business Solutions in a first-of-its-kind move to enhance capital market investment inclusion in Bangladesh.
The partnership aims to drive PBIL's #AccessToInvestment movement by enabling people from rural communities to participate in the capital market. Mr Syed M Omar Tayub, PBIL's managing director and CEO, and Mr Md Arfan Ali, chairman of Zaytoon Business Solutions, signed the MOU at Prime Bank Investment's head office in Banani.
Through this collaboration, PBIL will empower Zaytoon's customers through their Village Digital Booths to invest in government securities and listed stocks digitally via PrimeInvest—PBIL's flagship, the first-of-its-kind bank managed product-suite for managing capital market investment that offers wide-ranging schemes such as capital-protected and monthly investment plans serving multiple segments like Women, Probashi, Shariah and Youth. PrimeInvest products are designed to maximise returns while minimising investor risk, offering opportunities for tax rebates and long-term wealth creation. This collaboration advances PBIL's #AccessToInvestment initiative and reinforces its broader mission: bringing capital market services closer to people across Bangladesh, especially the underserved areas, digitally every day.
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"This pioneering industry alliance is a testament to PBIL's commitment to democratising investment access," said Mr Tayub. "It opens up new opportunities for individuals nationwide—especially in underserved and rural areas—to enter the capital market investment space securely and completely digitally." Mr. Arfan echoed the sentiment, noting that Zaytoon's deep-rooted commitment to rural financial empowerment makes the partnership a natural fit. "By joining forces with PBIL, we are giving our stakeholders the tools to shape a more secure financial future with confidence and ease," he said.
Both organisations are dedicated to ensuring seamless technical integration, exceptional customer support, and strict adherence to regulatory and data protection standards.
