Mindshare Bangladesh wins original media innovation award
It has won the prestigious 'Original Media Innovation of the Year' award for the first time in Bangladesh.
Mindshare Global announces this award annually, and this time, the 'Rin Beep Call' Campaign achieved remarkable success amid fierce competition from nearly 350 entries across 32 markets. Banglalink played a crucial role as the telecom partner for this campaign, which was executed for Unilever's brand, Rin.
This award is presented in four categories, with the other three winners being Mindshare offices from the USA, UK, and India. Through this campaign, the brand Rin reached over 1.7 million rural people who were otherwise difficult to connect with through traditional media.
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The strategy and results of this campaign highlight its immense potential, proving that the innovative yet straightforward use of fundamental media can drive outstanding success.
![Collage shows Hasnat Abdullah [on left] and Asif Mahmud [on rights]. Photos: Collected, Screengrab from video](https://tbsnews.net/sites/default/files/styles/medium_2/public/images/2025/03/21/hasnat-abdullah-asif-mahmud.jpg)
