LG, Transcom digital begin retail collaboration to widen appliance access
LG Electronics has expanded its retail presence in Bangladesh through a brand launch event at Transcom Digital's Gulshan-1 outlet, the companies said.
The event marked the start of a retail collaboration aimed at improving access to LG's home appliances through Transcom Digital's nationwide platform.
Han Chango, home solutions product director of LG, said, "LG remains committed to delivering innovation that improves everyday life. Our partnership with Transcom Digital enables us to bring globally trusted technology closer to customers in Bangladesh."
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Rashedul Islam, head of business at Transcom Digital, said the partnership would strengthen its premium product portfolio and provide customers with service support.
The launch programme included a formal unveiling, product showcase and media interaction session.
Gerald Chun, managing director of LG Bangladesh, and Shahidul Islam, chief operating officer of Transcom Digital, along with senior officials from both organisations, were also present.
