Lafargeholcim unveils interactive hub for material testing and training
LafargeHolcim Bangladesh PLC (LHB), a leading construction solutions provider, yesterday (9 December 2025) inaugurated its pioneering 'Experience Zone' at the Jalsiri Housing Project in Purbachal, Dhaka.
The facility is designed to provide visitors with a direct, hands-on understanding of construction material quality, scientific principles, and technical performance.
LHB Commercial and Logistics Director Mahfuzul Hoque inaugurated the Experience Zone. Chief Financial Officer Md Anissuzaman, Human Resources Director A K M Atiqur Rahman, Business Development Director Neel Azavedo, and other senior company officials were present.
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In his address, Mahfuzul Hoque emphasised the company's commitment to innovation and sustainability. "LafargeHolcim has consistently been at the forefront of delivering innovative, high-quality, and sustainable construction solutions. The Experience Zone is a transformative step that will substantially enhance public understanding of construction materials. Customers will now acquire practical knowledge on product suitability and the factors underpinning the superior durability and reliability of LafargeHolcim's offerings," he said.
The Experience Zone serves as an interactive hub, showcasing a wide range of cement and other construction materials. A key feature of the facility is live demonstrations illustrating the strength, durability, and long-term performance of the products.
The centre will also function as a resource hub, offering information on sustainable construction practices and green innovation, as well as expert consultation for home builders, professional engineers, and masons on project planning.
LHB stated that the initiative would set a new benchmark for transparency and quality assurance in the construction sector, enabling customers and professionals to make informed, data-driven decisions. The company plans to replicate the Experience Zone model across key regions of the country, broadening access to modern construction technology and reliable technical information.
