Honor unveils alpha global flagship store in Shenzhen

HONOR, the global AI device ecosystem company, has inaugurated its ALPHA Global Flagship Store at Shenzhen Bay MixC, positioning it as an AI Smart Living Innovation Hub where technology, creativity, and culture converge.

Following the announcement of the ALPHA PLAN at MWC Barcelona 2025—which outlined HONOR's transformation from a smartphone brand to a leader in AI-driven device ecosystems—the flagship store opening marks a major milestone in that journey. The new space reflects HONOR's commitment to building an open, collaborative, and value-sharing AI ecosystem.

Inspired by the serene landscape of Shenzhen Bay, the flagship store features human-centred design integrated with advanced AI technology. It highlights AI-powered lifestyle scenarios that enhance everyday living—from smart travel to entertainment experiences.

The store includes a dedicated YOYO Zone, showcasing HONOR's AI assistant across four themes: AI lifestyle, AI assistance, AI content creation, and AI companionship. With enhanced visual perception, memory, and task execution, YOYO offers a more natural and personalised user experience.

Another major attraction is the AI Inspiration Café, a social space designed for technologists, creators, and visitors to connect and exchange ideas. To celebrate the launch, HONOR has planned a series of live performances and interactive experiences for visitors of all ages.

Now open to the public, the HONOR ALPHA Global Flagship Store is set to become a new cultural and technological landmark in Shenzhen, inviting visitors worldwide to experience HONOR's latest AI innovations firsthand.