EBL launches social currency prepaid card for youth
Eastern Bank has launched "SkyFlex Visa Prepaid Card," designed specifically for the digitally savvy youth segment.
The new card, Bangladesh's first app-based social currency prepaid card, was brought to market in a strategic partnership with The Yours Truly and Visa, EBL said in a press statement today (19 July).
This co-branded innovation combines EBL's banking expertise with The Yours Truly's deep engagement with next-gen consumers, said the statement. The SkyFlex card merges financial functionality with lifestyle value, offering an experience tailored for social media content creators and influencers, as well as freelancers and students seeking both flexibility and freedom in how they manage their money, it said.
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The SkyFlex Prepaid Card, linked with the Flex app, offers dual currency functionality, contactless payment, e-commerce compatibility, and a unique rewards system called FlexScore, which allows cardholders to earn cashback across selected merchants, the statement said, adding, verified users can sign up directly through the dedicated app, with no branch visit required.
The launch event held at Le Méridien Dhaka was attended by senior executives from all partner organisations. From EBL Ali Reza Iftekhar, managing director; Ahmed Shaheen, additional managing director; and M Khorshed Anowar, deputy managing director, were present. Sabbir Ahmed, Visa's country manager for Bangladesh, Nepal and Bhutan and other senior Visa officials, along with M Jahangir Alam, chairman; Mahzabin Ferdous, managing director; and Breity Sabrin, CEO of The Yours Truly Ltd, also attended the ceremony.
Sabbir Ahmed said, "We are proud to partner with Eastern Bank and The Yours Truly to introduce the SkyFlex Prepaid Card. This innovation reflects Visa's ongoing commitment towards empowering the youth with secure, flexible, and digitally advanced payment solutions."
Ali Reza Iftekhar said, "This innovation reflects the commitment of EBL to building secure, digital-first financial products that promote inclusion and empower the next generation."
