Daraz revamps DarazMall with authenticity guarantee

Daraz, South Asia's leading e-commerce platform, has announced a refreshed and upgraded experience for DarazMall ahead of 11.11—the region's biggest online sale of the year.

The revamped DarazMall—South Asia's first and only virtual mall—now features a new visual identity and introduces a three-times cashback Authenticity Guarantee, ensuring customers receive genuine products exclusively from verified brands and authorised sellers.

Currently home to more than 1,500 local and international brands across fashion, beauty, electronics, home, and lifestyle, DarazMall serves millions of shoppers across South Asia. Popular brands on the platform include Walton, Unilever, RFL Houseware, Bata, among others. The new design, marked by a bold purple palette, reflects DarazMall's renewed focus on trust, innovation, and an elevated brand-shopping experience.

Ben Yi, Chief Commercial Officer of Daraz Group and Managing Director of Daraz Bangladesh, said:'DarazMall plays a vital role in Daraz's business strategy as brands pursue omni-channel growth across South Asia. We are redefining how brands and consumers connect online—built on trust, reinforced through our Authenticity Guarantee.'

DarazMall's enhanced ecosystem offers official brand channels with authentic products, warranty assurance, reliable after-sales service, and multiple payment options. Customers can also enjoy exclusive card offers, fast delivery, responsive support, and priority returns, making DarazMall a trusted digital destination.

This 11.11, DarazMall will feature over 17 million branded items, exclusive brand deals, flash vouchers of up to 60% off, and free delivery offers during Brand Rush Hours. Customers will also benefit from two-day delivery and a 14-day return policy.

Alen Chen, Managing Director of realme Bangladesh, said:'We're thrilled to extend our dynamic partnership with Daraz. After our success during the 7.7, 9.9, and 10.10 campaigns, we're launching exclusive 11.11 offers on our new realme C85 Pro and realme 15 series, alongside fan favourites like the Note 60x and C71, at unbeatable prices.'

For brands, DarazMall offers extensive value-added services, including AI-driven marketing tools, traffic acceleration, influencer partnerships, and end-to-end e-commerce management through Daraz Business Solutions (DBS) and Daraz Marketing Solutions (DMS).

Ben Yi added:'By empowering brands with visibility, marketing, and fulfilment support, we are strengthening their digital presence while giving South Asian consumers a trusted and seamless shopping experience.'

Shoppers can explore DarazMall through the dedicated tab on the Daraz app or website homepage, where products carrying the 'Mall' badge guarantee authenticity, verified brand ownership, and reliable service.