Apex rewards marks 5 million customers with weeklong celebration

Apex Footwear Limited has reached a significant milestone of 50 lakh registered customers under its Apex Rewards programme.

To mark this journey of trust and loyalty, the brand launched a weeklong campaign titled "Cholte Cholte Ponchash Lakhe" on May 8 2025.

As part of the celebration, Apex has introduced a range of special offers and incentives for its customers. During the campaign timeframe, Apex offered a Rewards membership to purchase Tk. 1,299 or more. Moreover, for purchases of Tk. Two thousand or more members received 2X rewards points, based on their existing membership tier.

Additionally, Apex Rewards partnered with various renowned brands to offer discount coupons to their customers. With the coupons, Apex Rewards members can enjoy Tk. 500 discount on GoZayaan flight or hotel bookings with a minimum transaction of Tk. 5,000 till August 31 2025. They can also avail of a 5% discount up to Tk. 100 at Meena Bazar shopping and a flat 5% discount on sweet items from Meena Sweets till June 30 2025. Additionally, customers can enjoy a 10% discount at select restaurants at Chef's Table until June 30, 2025. 

The campaign concluded on May 15 with a celebratory event at the Apex Gulshan-1 store, attended by Apex management, valued brand partners, and numerous loyal customers whose continued support made the journey possible. A key highlight was the gift handover to winners of the "Shop Big, Win Big" campaign, which took place during Ramadan earlier this year. Through this offer, Apex rewarded the customers with the highest purchase amounts during the Eid campaign. The event concluded with heartfelt gratitude and a renewed promise from Apex to deliver even greater value and service to its customers in the years ahead.

This milestone of 50 lakh registered customers serves as a reminder of Apex's commitment to its customers and its continuous effort to enhance the shopping experience through meaningful engagement and added value. With a growing base of loyal members, Apex remains committed to strengthening customer relationships and upholding the trust it has earned over the years.

Bangladesh Finance remains focused on strengthening its core operations through prudent liquidity management, cost optimisation, and asset quality enhancement. At the same time, the Company is diversifying its lending portfolio, focusing more on SMES, retail, and Shariah-based financing, while leveraging technology to enhance operational efficiency and credit risk management.

With a solid foundation, improving financial indicators, and a clear strategic path, Bangladesh Finance PLC is on track to restore the trust of depositors, investors, and stakeholders and reinforce its role as a resilient and trusted financial institution in Bangladesh.