TikTok launches in-app Election Centre ahead of Bangladesh polls
The platform will also apply election-related tags to relevant videos and search results
TikTok has launched an in-app Election Centre in Bangladesh in partnership with the Bangladesh Election Commission, aiming to help users access reliable and authoritative information ahead of the upcoming general election.
The Election Centre is an in-app hub designed to provide voters with official election-related information, including an overview of the election process, voting procedures, tips on identifying misinformation, and direct links to official Bangladesh Election Commission websites, reads a press release.
According to TikTok, the initiative builds on the platform's election integrity efforts across more than 200 elections worldwide since 2020 and is part of its broader approach to promoting credible information while removing harmful content.
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The platform will also apply election-related tags to relevant videos and search results, directing users to the Election Centre for verified information.
"The Election Centre is designed to help ensure our users can access authoritative voting information where they already are," said Ferdous Mottakin, head of public policy and government relations for South Asia at TikTok. "TikTok plays a significant role in shaping discourse around important topics such as elections, and we aim to provide a platform that promotes peace and positive digital expression."
As part of its election integrity measures, TikTok said it enforces strict policies against harmful misinformation and deceptive practices. The company labels accounts and content linked to state-influenced media, provides verification badges to authentic accounts, and requires creators to label realistic-looking AI-generated content.
TikTok said it works with more than 20 global fact-checking organisations and employs advanced moderation technologies along with thousands of safety professionals, including a dedicated Elections Taskforce for Bangladesh.
Under its policies, content found to be unverified or misleading may be labelled, restricted from recommendation, or accompanied by prompts encouraging users to reconsider sharing it.
The platform also said it actively disrupts covert influence operations, impersonation and fake engagement, such as bot networks, and reports such enforcement actions regularly through its Transparency Center.
TikTok reiterated that paid political advertising remains prohibited on the platform. Accounts belonging to governments, politicians or political parties are not allowed to use advertising or monetisation features, though election management bodies are permitted to run ads containing essential voter information.
The company said it will continue to publish updates related to its election integrity efforts through its Global Election Integrity Hub in the lead-up to the Bangladesh election.
