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The Business Standard

Wednesday
October 22, 2025

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WEDNESDAY, OCTOBER 22, 2025

Marketing

Marketing

Graphics: TBS

‘I have a meme for that’: Can this low-cost promotional tool replace traditional ads?

In today’s attention-driven world, conventional marketing methods are losing their spark. Audiences scroll past and brands struggle to stay relevant — that’s where meme marketing comes in

Seminar on biomechanics of mental health held at UIU

Seminar on biomechanics of mental health held at UIU

When the product becomes the 'promotion'

When the product becomes the 'promotion'

Photo: Reuters

Meta's WhatsApp launches new AI tools for businesses

For the last two months, Nestle Bangladesh has been targeting corporate offices to promote their cornflakes. A stall on the office premises offers free samples of the product. Photo: TBS

Free food sampling as a marketing strategy: How effective is it?

Rajibul Ratul. Sketch: TBS

How digital marketing will evolve in the near future

Md Touhidul Alam Khan. Sketch: TBS

Navigating generational banking: From boomers to zoomers

Filter your idea through a marketing funnel first

Filter your idea through a marketing funnel first

Photo: Unsplash

Being a carpenter of words...

Strategic marketing to drive up business

Strategic marketing to drive up business

Applied Business Initiatives, YOptima join hands to provide services in Bangladesh

Applied Business Initiatives, YOptima join hands to provide services in Bangladesh

Illustration: TBS

Why Bangladeshi companies need to invest more in market research

Photo: Courtesy

Titas Gas inaugurates regional marketing department in Sonargaon

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