Marketing

Marketing

Sketch: TBS

The use of neuromarketing to decode consumer behaviour in Bangladesh's market

Because of neuromarketing's ground-breaking integration of neuroscience and marketing, Bangladesh's business environment is witnessing a dramatic shift. Despite being in its infancy, it...

A sign for Silicon Valley Bank (SVB) headquarters is seen in Santa Clara, California, U.S. March 10, 2023. REUTERS/Nathan Frandino

US banks rethink social media as a threat, not a marketing tool

Telemarketing: Effective strategy or public nuisance? 

Telemarketing: Effective strategy or public nuisance? 

Dave McCaughan, left, Faiyaz Ahmed Sketch, right. Sketch: TBS

Why a good brand story matters

Photo: PR

Jarvis celebrates 8 years anniversary

Sketch: TBS

When bKash is a verb: The invisible strength of good branding 

Photo: Courtesy

World Marketing Summit being held for a third time

New drugs, strong marketing help Square Pharma maintain growth trend

New drugs, strong marketing help Square Pharma maintain growth trend

Branding’s secret recipe for 2022

Branding’s secret recipe for 2022

Picture: Shutterstock/Kevin Chen Images via Reuters/The Conversation

Advertising in the pandemic: How companies used Covid as a marketing tool

Syed Alamgir. Illustration: TBS

Alamgir raring to repeat another magic for Akij

Second episode of ‘Marketing Mentors’ held

Second episode of ‘Marketing Mentors’ held

First episode of marketing mentors aired

First episode of marketing mentors aired