US man turns toilet into ad platform, draws major brands
Nick Greenawalt, a Philadelphia-based man, described himself online as “unemployed” and set a goal of making $1,000,000 from the idea.
A man in the United States has gone viral after turning his toilet into an unconventional advertising space, attracting interest from several well-known brands, according to NDTV.
Nick Greenawalt, a Philadelphia-based man, described himself online as "unemployed" and set a goal of making $1,000,000 from the idea. What began as a joke quickly gained traction on social media and developed into a marketing venture.
Major brands participate
According to the report, several established companies have taken part in the campaign. These include US-based cleaning product brands Clorox and Pine-Sol, along with laxative brand MiraLAX. Personal care company Dr Squatch also secured advertising space and interacted with the campaign online.
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Crypto payments company MoonPay said it advertised on Greenawalt's toilet and shared the outcome on social media. The firm reported 1 million Instagram video views within 24 hours, more than 1,000 new followers, and additional app downloads, noting that the campaign cost 0.05% of its annual marketing budget.
Strong social media response
The report added that Greenawalt's videos have received significant engagement, with one surpassing 40 million views and another nearing 13 million views.
Social media users described the idea as creative and unconventional, with some calling it both content and art. Others said it demonstrated the potential of social media for innovative marketing, while some suggested it could be developed into a long-term professional opportunity.
