Bringing colour to life, one home at a time

At Asian Paints Bangladesh, we view paint not merely as a finishing touch but as the first step in transforming a space. Our role has evolved from being a product supplier to becoming a design and lifestyle partner, helping homeowners create environments that reflect their personality and purpose. Products such as Ultima Protek Shyne, with its high-sheen, weather-resistant exterior finish, and Royale Shyne, known for its luxurious gloss, excellent washability, and low-VOC formulation, demonstrate how we combine functionality with aesthetic appeal. In addition to decorative paints, we also offer comprehensive waterproofing and industrial coatings, enabling us to provide complete surface solutions that protect, enhance, and inspire.

The rise of an urban, aspirational middle class has significantly driven demand for premium, personalised paint solutions. We have embraced this shift through platforms like Beautiful Homes, which offers colour consultations, visualisation tools, and designer finishes—empowering homeowners to co-create living spaces that reflect their lifestyle and values.

To further encourage creative expression, our Royale Play textured paint range allows customers to experiment with unique wall finishes inspired by global design trends. From metallics to handcrafted effects, these finishes turn walls into artistic statements—bringing out our customers' imaginative side and redefining how they experience their homes.

As a global company, Asian Paints is committed to transforming living spaces by bringing cutting-edge technology and innovation to Bangladesh. This foundation enables us to meet international standards while tailoring our solutions to local needs. With access to world-class R&D, advanced manufacturing, and trend intelligence platforms such as ColourNext, we are well-positioned to compete in both regional and global markets, delivering coatings that offer performance, aesthetics, and reliability at scale.

Today's consumers increasingly prioritise durability, beauty, and ease of maintenance. To meet these expectations, we have strengthened our product portfolio with high-performance offerings like Ultima Protek Shyne, which provides advanced weather protection, crack-bridging capability, and a rich exterior sheen. For interiors, Royale Shyne delivers a luxurious, high-sheen finish with excellent washability and stain resistance—ideal for contemporary, high-traffic homes. These products reflect our commitment to blending long-lasting protection with elevated design appeal across all segments.

Technology continues to transform the way consumers interact with paint and design. Our Colour with Asian Paints app allows users to visualise how different shades will look on their own walls using uploaded photos, making the colour selection process more intuitive and enjoyable. In parallel, we are continuously exploring smart surface solutions and digital platforms that enhance durability, efficiency, and the overall painting experience.

Bangladesh's climate requires coatings that can endure extreme humidity, heat, and moisture. Our Damp Proof Fibre Tech (DPFT) provides both waterproofing and surface heat reduction of up to 10°C, making it ideal for rooftops and terraces. For interior protection, solutions such as Hydroloc, Damp Sheath Interior & Exterior, and Damp Block 2K (DB2K) offer robust moisture resistance and anti-efflorescence performance. Across our range, we've adopted low-VOC formulations as standard, ensuring healthier indoor environments while reducing environmental impact. These innovations reflect our commitment to climate-adaptive, sustainable solutions.

Quality craftsmanship is essential to achieving a flawless finish. Our Safe Ezypainting Service bridges this gap by training painters, contractors, and applicators in professional techniques. Each project is executed by a dedicated SPS team—a trained group supervised by Asian Paints experts to ensure precision and consistency. By nurturing skilled labour and upholding high standards, we are building a professional network that delivers excellence and reinforces brand trust at every touchpoint.

Environmental responsibility is increasingly important to homeowners, and Asian Paints Bangladesh has long been ahead of the curve. Today, most of our product portfolio features low-VOC formulations, making them safer for indoor use and more aligned with global health and sustainability standards. Through education and awareness, we are helping move sustainable paints from a niche option to a mainstream expectation in Bangladesh's home décor market.

Our ColourNext initiative is South Asia's only long-standing colour and material forecasting system, developed over the past 20 years. It brings together insights from leading architects, interior designers, sociologists, artists, and trend forecasters to analyse how societal moods, lifestyle changes, and cultural movements influence design. These findings directly inform our R&D and marketing strategies, ensuring our shade development remains ahead of trends and resonates with evolving consumer preferences.

Our coatings are engineered to provide robust protection across diverse surfaces. Products like Damp Proof Fibre Tech, Damp Sheath Interior, and Hydroloc help prevent moisture infiltration, improve surface adhesion, and extend the durability of the topcoat. With correct product selection and application, the lifespan of our paint systems typically ranges from 5 to 10 years, ensuring both structural preservation and lasting aesthetic appeal.

We believe cutting-edge innovation should be accessible to all. That's why we introduced Ultra Nonstick—Bangladesh's first nonstick paint—for both interiors and exteriors. It combines premium performance with affordability, offering resistance to dirt pick-up, a finish that's twice as smooth, and a five-year warranty. By incorporating advanced technologies like DPUR and Weather Guard in a cost-effective formulation, we are making long-lasting beauty and protection available to more households, without straining their budgets.