‘We don’t just make paint, we create painting experiences that matter’

What sets Asian Paints Bangladesh apart is our deep focus on the consumer. We're not just a paint manufacturer; we aim to simplify and elevate the painting experience, said Joseph Eapen, CEO of Asian Paints International Ltd, in an interview with The Business Standard's Staff Correspondent Md Jahidul Islam.

He shared insights on how the global paint industry is evolving from surface aesthetics to meaningful, design-led solutions. Reflecting on Asian Paints' two-decade journey in Bangladesh, he highlighted the country's potential as a vibrant market.

What are the latest global trends in the paint industry?

The global paint industry is moving beyond mere aesthetics. Consumers now seek high-performance paints that offer durability, ease of application, and contribute to well-being — whether through air-purifying properties, anti-bacterial finishes, or low-VOC content.

Simultaneously, design-led thinking is becoming central, with colour and material trends shaped by cultural shifts, emotional needs, and lifestyle changes. Platforms like ColourNext exemplify how the industry is evolving to become more insight-driven and human-centred.

 What has been the journey of Asian Paints in Bangladesh?

Asian Paints began its journey in Bangladesh in 2002. What started with a basic range of paints has now evolved into a comprehensive portfolio that includes both interior and exterior architectural coatings. Over the years, we've built a strong presence across the country and remain committed to delivering innovation and design-driven solutions.

What are the challenges and possibilities of the Bangladeshi market?

Bangladesh is a market filled with potential, a young population and an increasing appreciation for design and lifestyle. Of course, like any growing market, there are challenges such as evolving infrastructure, market awareness, and economic shifts, but with continuous investment in technology, local manufacturing, and customer-centric innovation, we're confident in our long-term growth here.

What reforms are necessary to improve the business environment?

Bangladesh is progressing fast, and we see a great opportunity here. To further ease the business environment, streamlined regulatory frameworks, infrastructure development, and policy stability are crucial. 

Faster clearances, improved logistics, and stronger digital ecosystems can empower both local and international businesses. From our side, we're committed to contributing through investment in local manufacturing, skill development, and supply chain improvements, as seen with our state-of-the-art manufacturing facility in Mirsharai, launched in 2022.

How does Asian Paints differentiate itself from other companies?

Our approach is to offer innovative, high-quality, and accessible products that reflect the evolving tastes of our consumers. We also go beyond products, providing design services, colour tools, and insight-based platforms like ColourNext. This holistic approach makes us a trusted partner in not just painting walls but creating meaningful spaces.

What is ColourNext, and how does it connect with the architect and interior design community in Bangladesh?

ColourNext is more than an annual trend report. It's a collaborative platform that brings together architects, designers, and creative thinkers to explore the future of design through the lens of colour.

The process is rooted in deep research into culture, lifestyle, and human behaviour, which results in meaningful insights. In Bangladesh, it provides a space for the design community to engage, learn, and even shape these trends, rather than simply follow them.

It's a journey of co-creation where professionals discover how colours and materials can transform spaces with relevance and emotional depth.

What is the theme of ColourNext 2025, and what does it represent?

ColourNext 2025 reflects the emotional, cultural, and design shifts shaping the world today. It's not just about colours, it's about the stories, moods, and materials that define how we live, feel, and express ourselves. 

Through extensive research and collaboration with experts from diverse fields, ColourNext 2025 presents a curated set of trends that capture the spirit of the times, from the need for stillness and simplicity to the desire for connection, authenticity, and bold self-expression.

Each trend is backed by deep insight into human behaviour, lifestyle patterns, and cultural movements, helping designers and creators build spaces that are not only beautiful but also emotionally resonant and socially relevant.

In essence, ColourNext 2025 is a holistic guide on design and décor, urging us to rethink how we interact with colour, space, and meaning.