Prime Bank to support clients to recoup Covid-19 losses

Prime Bank is working hard to devise ways how better it can support its clients who have been hit hard by the Covid-19, said its top officials.

"We are working out a strategy how we can help SMEs and other affected industries," said Rahel Ahmed, managing director of the bank.

Ahmed along with its senior colleagues shared their ideas with journalists at a virtual news briefing on Sunday marking the bank's 25th anniversary.

He also assured that there will be no job cuts in his bank.

"During this crisis, when the whole world is suffering, we do not even want to utter the phrase 'job cut,'" the managing director stated. "All employees of Prime Bank work together as a family, and it is our duty to protect them and their futures."

Ahmed stated the bank would leave no stone unturned in meeting the evolving needs of its customers in this changing environment.

"Digital innovation and improvement through continuous change in the process and proposition will be at the forefront of our customer focused approach as digital services have become ever more important during this crisis."

The bank will also bring in new products for woman entrepreneurs once the present situation gets back to normal, he said.

Speaking at the online conference, Prime Bank Deputy Managing Director Mohammad Habibur Rahman Chowdhury said it is still not time to calculate how much the banking sector had suffered.

"The impact can be understood after the coronavirus pandemic ends. For now, Prime Bank is working as per the directions of the government and the central bank to tackle the current crisis," he said.

Among others, Deputy Managing Directors Md Touhidul Alam Khan and Faisal Rahman, Head of Human Resources Ziaur Rahman, Head of IT Iqbal Hossain, and Head of Brand and Communications Nazmul Karim Chowdhury, also joined the press conference.