Hisense opens its first flagship store in Bangladesh

Fair Electronics Ltd., a concern of Fair Group, proudly announces the opening of the first Hisense Flagship Store in Bangladesh.

The store was inaugurated on 10 December 2024 by Ms. Catherine Fang, President of Hisense International, and Mr. Ruhul Alam Al Mahbub, Chairman of Fair Group.

Ms. Catherine Fang commented, "As part of our local market adaptation strategy to focus more on meeting local market demands, we are opening these kinds of flagship stores. We are very excited about this, as it upholds our globalisation strategy. We will deploy all possible resources to make the partnership with Fair Electronics for local manufacturing and sales of the full range of consumer electronics and home appliances successful."

Mr. Ruhul Alam Al Mahbub, Chairman of Fair Group, expressed his gratitude: "My gratitude to Ms. Catherine Fang for extending her support. The partnership that Fair Electronics and Hisense started will go a long way. Already, Hisense consumer electronics are available in 60 Smart Plazas and other partner outlets of Fair Electronics across the country. Many more flagship stores will open to showcase Hisense's full product range, and we promise innovation for every home in Bangladesh."

The flagship store displays an innovative lineup of Hisense products, including Smart TVs, refrigerators, washing machines, and air conditioners, designed to meet the dynamic needs of modern households. Hisense's entry into the Bangladeshi market aims to set new quality, design, and technology benchmarks. Fair Electronics also promises seamless after-sales service across Bangladesh.

Fair Group Director Mr Mutassim Daiaan, CMO Mohammed Mesbah Uddin, and Head of Marketing J M Taslim Kabir attended the ceremony. Mr. Jason Wang, GM of Hisense South Asia Office, and Mr. Terry Liang, Sales Director of Hisense South Asia Office, along with other high officials from Hisense International and Fair Electronics, also attended the event.

For more than five decades, Hisense has earned its reputation as a leader in innovation and technology. The company has established 64 overseas offices for localised operations. As one of the largest television manufacturers globally, Hisense operates in over 160 countries and regions and continues to shape the future of technology with its cutting-edge products. Additionally, Hisense holds the No. 1 position in the TV category in China, Japan, Australia, and South Africa; and is No. 1 in the Czech Republic, Hungary, Slovenia, Croatia, Serbia, and South Africa in the refrigerator category.