Yes, Coke has a Gaza factory. But its Israel ties run much deeper | The Business Standard
Skip to main content
  • Latest
  • Economy
    • Banking
    • Stocks
    • Industry
    • Analysis
    • Bazaar
    • RMG
    • Corporates
    • Aviation
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
The Business Standard

Sunday
June 15, 2025

Sign In
Subscribe
  • Latest
  • Economy
    • Banking
    • Stocks
    • Industry
    • Analysis
    • Bazaar
    • RMG
    • Corporates
    • Aviation
  • Videos
    • TBS Today
    • TBS Stories
    • TBS World
    • News of the day
    • TBS Programs
    • Podcast
    • Editor's Pick
  • World+Biz
  • Features
    • Panorama
    • The Big Picture
    • Pursuit
    • Habitat
    • Thoughts
    • Splash
    • Mode
    • Tech
    • Explorer
    • Brands
    • In Focus
    • Book Review
    • Earth
    • Food
    • Luxury
    • Wheels
  • More
    • Sports
    • TBS Graduates
    • Bangladesh
    • Supplement
    • Infograph
    • Archive
    • Gallery
    • Long Read
    • Interviews
    • Offbeat
    • Magazine
    • Climate Change
    • Health
    • Cartoons
  • বাংলা
SUNDAY, JUNE 15, 2025
Yes, Coke has a Gaza factory. But its Israel ties run much deeper

Panorama

Jannatul Naym Pieal
11 June, 2024, 02:30 pm
Last modified: 12 June, 2024, 02:13 pm

Related News

  • Israeli fire kills 35 people in Gaza, many at aid site, medics say
  • Israel’s Iran attack could wreck the US’ Middle-East strategy
  • 'Tehran will burn' if it continues firing missiles: Israel's defence minister
  • Tehran-Tel Aviv devastated by counterattacks
  • Over 80 killed on both sides as Iran, Israel continue missile strikes

Yes, Coke has a Gaza factory. But its Israel ties run much deeper

Did Coca-Cola really need to create an advertisement that sounded half-hearted, focused on tangential aspects, was riddled with straw man fallacies, and clearly attempted to portray Bangladeshis concerned about the Palestine issue as nothing but fools?

Jannatul Naym Pieal
11 June, 2024, 02:30 pm
Last modified: 12 June, 2024, 02:13 pm
TBS Illustration
TBS Illustration

Historically, there have been only two circumstances in which someone might avoid uttering someone else's name: sheer terror or over-the-top reverence. 

Think of it like this: you're either cowering like a house-elf before Lord Voldemort, he-who-must-not-be-named, or you're a Bangali wife desperately avoiding uttering the sacred syllables of your husband's name, as well as his elder brothers.

This brings us to the question: What on earth is Israel to Coca-Cola that in their latest "eye opener" OVC they were referring to Israel as 'Oi jayga' (that place) instead of taking the actual name?

The Business Standard Google News Keep updated, follow The Business Standard's Google news channel

The use of 'Oi jayga' just destroys any feeble attempt by the cola company to distance themselves from Israel and debunk the allegations levied by the BDS (Boycott, Divestment and Sanctions) campaign that the company funds Israeli military to run atrocities in Gaza, as well as profit from the Israeli occupation of Palestine.

More importantly, the sheer audacity to reduce an issue concerning the brand's 'alleged' association with a nation accused of genocide to mere mockery, especially of those trying to take a stance by boycotting the brand's products, is truly mind-blowing.

It's quite hilarious the way they tried to dismiss the boycott calls as simple rumour-mongering, posing as the ultimate "fact checkers," as if everyone had their heads buried in the sand until this particular OVC came along to save the day.

While pronouncing the glorious 138-year history of the cola company, the OVC also conveniently forgot that Coca-Cola was actually slapped with a 20-year blacklist by the Arab League, beginning in 1966. This ban was triggered by the granting of an Israeli bottling franchise to Manhattan Banker Abraham Feinberg, who also happened to be president of the Israel Development Corp, promoting Bonds for Israel.

But even if you overlook this part, considering it as the kind of mindless drivel you'd expect from C-grade "comedy" dramas, you can't ignore the later segments where the OVC proudly pointed out that Coca-Cola is guzzled down in Turkey, Spain, and Dubai, and there's even a Coke factory in Palestine.

This is where things go from bad to worse.

Clearly the OVC makers were oblivious of the fact that Turkey's parliament removed Coca-Cola and Nestle products from its restaurants in as early as November last year, over their alleged support for Israel amid the conflict in Gaza.

"The products of companies that support Israel will not be sold in restaurants, cafeterias and tea houses in the parliament campus," Reuters quoted Turkey's Grand National Assembly as saying at the time.

So, there flies out the window the claim that every other country, including the Muslim-majority ones, are drinking Coca-Cola as always, while only Bangladeshis are being led astray by some Sultan Sulaiman (yes, they even had to toss this name in to take a jab at… who knows?). 

While pronouncing the glorious 138-year history of the cola company, the OVC also conveniently forgot that Coca-Cola was actually slapped with a 20-year blacklist by the Arab League, beginning in 1966. This ban was triggered by the granting of an Israeli bottling franchise to Manhattan Banker Abraham Feinberg, who also happened to be president of the Israel Development Corp, promoting Bonds for Israel.

In 1997, the Government of Israel Economic Mission honoured Coca-Cola at the Israel Trade Award Dinner for "its continued support of Israel for the last 30 years" and for "refusing to abide by the Arab League boycott of Israel." 

Since then, Coca-Cola has frequently been at the receiving end of boycott calls due to their affiliation with Israel, on top of being an American brand. 

Now, let's address the elephant in the room, which the OVC makers clearly thought was crucial enough to make the focal point of their campaign: Is it true that Coca-Cola has a factory in Palestine?

Yes, it is. 

The opening of a Coca-Cola bottling plant in Gaza was once deemed nearly impossible until Palestinian Christian Zahi Khouri returned from America to establish the factory in 1998. 

Coca-Cola's website highlights Khouri's role and the impact of National Beverage Company (NBC), Coke's Palestinian subsidiary, in Palestine. NBC employs 1,000 people across its facilities, including Gaza, and indirectly supports 10,000 Palestinians through its value chain. 

So yes, the OVC did have a point here. But a point so small that you'd need a magnifying glass to see it.  

Because one should not forget that Coca-Cola's factories in occupied territories are also considered contentious. It has long been alleged that Coca-Cola has a factory in Atarot, an illegal Israeli settlement built on land taken from Palestinians. Palestinian communities are forcibly removed to make way for such settlements, which are illegal under international law. 

The #NotInMyFridge campaign by Friends of Al Aqsa calls for a boycott of Coca-Cola because by having a franchise in Atarot, Coca-Cola is accused of ignoring international law and profiting from the illegal occupation. 

The United Nations in 2020 blacklisted the company for operating in illegal Israeli settlements.

In the past, there has also been proof of Coca-Cola donating to the Zionist cause, as a document from the Israel Corporations Authority revealed that Israel's Coca-Cola franchisee, the Central Bottling Company, donated $13,850 (50,000 shekels) to extremist Zionist group Im Tirtzu in 2015.

So, does Coca-Cola having a factory in Palestine really make any difference in the ongoing Israeli genocide in Gaza?

Let's go back to March 2022, when Coca-Cola suspended its business in Russia amidst the "tragic events in Ukraine." But the company hasn't done anything like this in protest of the Israeli aggression in Gaza? 

Perhaps they don't consider the events unfolding in Gaza tragic enough, which only shows they are following the storied tradition of Western hypocrisy when it comes to human rights of Palestinian people.

Notably, the OVC we are discussing is not the first instance of Coca-Cola attempting "damage control" amid the ongoing boycott calls in Bangladesh and other parts of the world.

Only a few days ago, Coca-Cola ran a full-page advertisement in a leading Bangla daily, attempting to emphasise local production and emotional connections with the beverage. 

In a statement issued earlier this week, Coca-Cola Malaysia also claimed that calls for a boycott were based on "false information" and rumours, and a "lack of understanding" of the company's Middle East operations.

"Coca-Cola and our local bottler NBC, have a long-standing commitment to the Palestinian market, having begun production in 1998, and we are today one of the largest employers in the territories," it said.

As of 2016, Coca-Cola, through NBC, was the third-largest employer in Palestine.

There's also an entire page on their website titled "Does Coca-Cola send any of its profits to the Israeli army?" through which the company attempts to refute such allegations. 

But here in Bangladesh, the latest OVC was so strange on so many levels that you can't put it in the basket of any specific genre. Some are dubbing it a glaring example of "crisis communication gone wrong." But the OVC didn't feel like crisis communication at all.

Boycott calls against Coca-Cola and some other products allegedly associated with funding the Israeli army began circulating soon after the Israel-Hamas war started in October last year. It's been eight months since then, so it's not as if Coca-Cola has suddenly been confronted with a crisis and hastily produced this OVC without ample time for consideration.

Since October last year, the company has had plenty of time to devise some truly effective campaign plans. It's worth noting that during this time frame, they also launched a new season of Coke Studio Bangla, which remained a constant topic of conversation in the country.

Therefore, it's not like this was an impulsive decision on the part of Coca-Cola Bangladesh and its creative agency. We should see it as a well-thought-out decision, and evaluate it as such. 

So, did Coca-Cola really need to create an advertisement like this, which sounded half-hearted, focused on tangential aspects of the argument rather than addressing the main concerns of the people, was riddled with straw man fallacies, and clearly attempted to portray Bangladeshis concerned about the Palestine issue as nothing but fools?

It didn't. Yet it did, and this may very well go down in history as one of the most self-destructive campaigns of all time. 

Analysis / Top News

CocaCola / advertisement / Gaza / Palestine / Israel

Comments

While most comments will be posted if they are on-topic and not abusive, moderation decisions are subjective. Published comments are readers’ own views and The Business Standard does not endorse any of the readers’ comments.

Top Stories

  • US President Donald Trump and Russia's President Vladimir Putin are seen during the G20 leaders summit in Buenos Aires, Argentina November 30, 2018. Photo: REUTERS/Marcos Brindicci/File Photo
    Putin speaks to Trump, condemns Israel's strikes on Iran: Kremlin
  • A rescue worker sits inside a residential building following the impact of missiles fired from Iran, in Tamra, Israel, June 15, 2025. REUTERS/Itay Cohen
    Israel and Iran strike at each other in new wave of attacks
  • Supporters of BNP leader Ishraque Hossain resume their protests after Eid by locking the Nagar Bhaban under the banner of "Amra Dhakabashi" on Sunday, 15 June 2025. Photo: TBS
    Ishraque supporters resume protest after Eid by locking Nagar Bhaban

MOST VIEWED

  • Tour operator Borsha Islam. Photo: Collected
    ‘Tour Expert’ admin Borsha Islam arrested over Bandarban tourist deaths
  • Fighter jet. Photo: AFP
    3 F-35 fighter jets downed, two Israeli pilots in custody, claims Iranian media
  • Infographic: TBS
    Chattogram Port proposes 70%-100% tariff hike
  • Vehicles were seen stuck on the Dhaka-Tangail-Jamuna Bridge highway due to a traffic jam stretching 15 kilometres on 14 June 2025. Photo: TBS
    15km traffic jam on Dhaka-Tangail-Jamuna Bridge highway as post-Eid rush continues
  • Ahsan H Mansur. TBS sketch
    BB governor meets global litigation funders to mobilise $100m for tracing stolen assets
  • Burnt out cars and damaged buildings are all that’s left of this street in Ramat Gan Credit: AP
    Iran threatens to strike US, UK, and French bases if they help defend Israel

Related News

  • Israeli fire kills 35 people in Gaza, many at aid site, medics say
  • Israel’s Iran attack could wreck the US’ Middle-East strategy
  • 'Tehran will burn' if it continues firing missiles: Israel's defence minister
  • Tehran-Tel Aviv devastated by counterattacks
  • Over 80 killed on both sides as Iran, Israel continue missile strikes

Features

Photos: Collected

Kurtis that make a great office wear

1d | Mode
Among pet birds in the country, lovebirds are the most common, and they are also the most numerous in the haat. Photo: Junayet Rashel

Where feathers meet fortune: How a small pigeon stall became Dhaka’s premiere bird market

3d | Panorama
Illustration: Duniya Jahan/ TBS

Forget Katy Perry, here’s Bangladesh’s Ruthba Yasmin shooting for the moon

4d | Features
File photo of Eid holidaymakers returning to the capital from their country homes/Rajib Dhar

Dhaka: The city we never want to return to, but always do

6d | Features

More Videos from TBS

Israel-Iran conflict: Which way is the global economy turning?

Israel-Iran conflict: Which way is the global economy turning?

2h | TBS World
Which major powers align with whom in the Israel-Iran conflict?

Which major powers align with whom in the Israel-Iran conflict?

12h | Podcast
Israeli attack: Will Iran be inclined to develop nuclear weapons?

Israeli attack: Will Iran be inclined to develop nuclear weapons?

12h | Others
Why Did Israel Use Hellfire Missiles in the Iran Attack?

Why Did Israel Use Hellfire Missiles in the Iran Attack?

13h | Others
EMAIL US
contact@tbsnews.net
FOLLOW US
WHATSAPP
+880 1847416158
The Business Standard
  • About Us
  • Contact us
  • Sitemap
  • Advertisement
  • Privacy Policy
  • Comment Policy
Copyright © 2025
The Business Standard All rights reserved
Technical Partner: RSI Lab

Contact Us

The Business Standard

Main Office -4/A, Eskaton Garden, Dhaka- 1000

Phone: +8801847 416158 - 59

Send Opinion articles to - oped.tbs@gmail.com

For advertisement- sales@tbsnews.net