Samsung highlights innovation, offers Tk70,000 discounts at DDIE 2026
The four-day exhibition was inaugurated by the chief adviser under the theme "Taking Bangladesh to the World."
The Digital Devices and Innovation Expo (DDIE) 2026 officially opened today (28 January) at the Bangladesh-China Friendship Conference Centre, highlighting the country's journey toward digital transformation. Samsung, participating as the platinum sponsor, showcased its commitment to Bangladesh's growing technology landscape.
The four-day exhibition was inaugurated by the chief adviser under the theme "Taking Bangladesh to the World." The event, one of the country's largest technology showcases, brought together policymakers, industry leaders, innovators, and international tech brands to highlight Bangladesh's achievements, innovation, and future potential in the ICT sector.
At the expo, Samsung displayed its latest integrated smartphones and tablets, offering special discounts of up to Tk70,000 on modern devices, attracting tech enthusiasts and visitors on the opening day.
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Mohammad Masudul Haq Bhuiya, director and head of business of Samsung Electronics Bangladesh's MX Division, said, "DDIE 2026 provides a strong platform to demonstrate the role of technology in shaping Bangladesh's future. We are proud to support such an initiative as a platinum sponsor. This event reflects our goals in innovation, inclusion, and digital empowerment. We believe Bangladesh can make significant strides in the global technology arena, and Samsung will continue to support this journey as a long-term partner."
Organised jointly by the ICT Division, Bangladesh Hi-Tech Park Authority, and Bangladesh Computer Society (BCS), the expo is expected to attract around 300,000 visitors over the next three days. The exhibition features 130+ pavilions and stalls across themed zones, including innovation, digital lifestyle, local manufacturing, international brands, mega sales, seminars, and B2B matchmaking.
This year, over 100 local and international ICT companies, startups, universities, and government institutions are participating, showcasing digital devices, smart solutions, manufacturing capabilities, and cutting-edge technologies.
Samsung's strong presence at DDIE 2026 once again positions the company as a key driver of innovation in Bangladesh, working to strengthen the country's digital ecosystem and bring local innovation to the global stage.
The expo will run until 31 January, offering visitors hands-on experiences with modern technology, exclusive offers, and knowledge-based sessions.
