Prime Bank Securities introduces first-ever bank-broker integration in Bangladesh

Prime Bank PLC and its brokerage arm, Prime Bank Securities Limited, have launched the country's first-ever bank-broker integrated platform through the MyPrime app.

This integration allows customers to seamlessly manage both their banking and investment needs from a single digital platform, reads a press statement issued on 17 April.

With just a few taps, users can now open an investment account with Prime Bank Securities, view their portfolio, transfer funds instantly to their investment account, and even pull back unutilised funds directly to their bank account – all within the MyPrime app, according to the press release.

This is the first initiative of its kind in Bangladesh, simplifying investment for retail clients by bringing banking and brokerage services under one digital umbrella.

Previously, Prime Bank Securities launched its own Order Management System (OMS), PrimeTradEx, to deliver a premium digital trading experience. Now, with the integration into the MyPrime app, clients can begin trading immediately after opening an investment account – in a fully contactless and paperless process.

"Our goal is to make investing simple, accessible, and instantaneous," said Moniruzzaman, managing director & CEO of Prime Bank Securities Limited. "This integration is just the beginning. We're working toward delivering intelligent market analysis tools, seamless trade execution, and empowering investors to make informed decisions – all from the comfort of their phones."

This launch marks a significant step in the digital evolution of financial services in Bangladesh and underscores Prime Bank's commitment to innovation and customer-centricity in the fintech space, as per the press release.