X ceramics hosts dealer meet 2026 in Cox’s Bazar
X Ceramics hosted its annual flagship convention, X Ceramics Dealer Meet 2026 – Journey to Infinity, at Sea Pearl Beach Resort and Spa in Inani, Cox's Bazar, bringing together nearly 500 dealers from across the country, along with senior leadership of the X Index Companies and X Ceramics Group.
The two-day programme began on 3 January with a gala night celebrating the brand's partnership with its nationwide dealer network. Set against the Cox's Bazar coastline, the evening highlighted the company's premium positioning and its focus on long-term collaboration.
The business session on the second day served as a platform for strategic engagement, future planning, and knowledge sharing. Arch Mazherul Quader, Co-Founder and Chairman of the X Index Companies, attended the session, reflecting the group's design-driven philosophy and commitment to excellence.
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The session was led by Mahin Mazher, Co-Founder, Managing Director, and Chief Executive Officer of X Ceramics Group, who outlined the company's long-term vision, upcoming strategies, and roadmap for sustainable expansion. Addressing the dealers, he stated that the brand's journey has been inspired by Italian excellence and that the company aims to further strengthen this heritage by combining global design philosophy, innovation, and strong partnerships.
X Ceramics stated that it remains the only ceramic brand in Bangladesh built on authentic Italian heritage, drawing inspiration from Italy's craftsmanship, design sensibility, and manufacturing expertise. The leadership stated that the company plans to deepen collaboration with international partners and adopt advanced technologies to align with evolving European and global standards.
Additional insights were shared by Mamunur Rashid FCMA, Additional Managing Director, along with Heads of Sales, Research and Development, and other senior management officials. Their presentations focused on new product innovations, policy updates, market expansion strategies, and research and development initiatives.
The Research and Development team highlighted next-generation products designed to meet changing consumer preferences while maintaining durability, precision, and aesthetic quality. The company stated that these innovations reflect its commitment to sustainability and continuous improvement.
The participation of nearly 500 dealers underscored the strength of X Ceramics' nationwide distribution network and dealer confidence in the brand's leadership and direction. The organisers stated that the open exchange between management and partners reinforced a shared commitment to transparency, collaboration, and long-term value creation.
With Journey to Infinity as its theme, X Ceramics Dealer Meet 2026 marked a milestone in the company's growth, signalling its ambition to raise industry standards and shape the future of ceramics in Bangladesh through a global outlook rooted in Italian heritage.
