Toffee breaks national record for digital sports viewership

Toffee, the country's leading digital entertainment platform, has achieved a historic milestone with its live streaming of the Asia Cup, setting new records for audience engagement and digital content consumption in Bangladesh.

Throughout the tournament, Toffee registered an impressive 38 million total views across all matches, firmly cementing its position as the premier digital destination for millions of sports fans nationwide.

Audience engagement reached its peak during the highly anticipated India–Bangladesh match, which drew 3.3 million single-match views — the highest-ever recorded for any sporting event broadcast digitally by the platform. The milestone highlights both the nation's passion for cricket and Toffee's robust technical capacity to handle massive, concurrent traffic.

Golam Kibria, Chief Digital Officer of Banglalink, said:

"The overwhelming response to our Asia Cup live streaming is a clear reflection of how Toffee is fundamentally reshaping digital entertainment in Bangladesh. Reaching 38 million views marks a major shift towards mobile-first and network-agnostic content consumption. We are incredibly grateful to our viewers for their trust and enthusiasm, and we remain committed to enriching their experience with world-class live sports — from the ICC Women's Cricket World Cup and EPL to other top events now streaming on Toffee."

Toffee's success lies in its ability to deliver high-quality, seamless live streaming across all mobile networks, enabling millions of viewers to enjoy uninterrupted coverage of major sporting events regardless of their operator or location.