RYZE organises neon run to encourage healthy living

RYZE, the country's most extraordinary lifestyle brand powered by Banglalink and featuring AI-driven productivity tools, brought together hundreds of young fitness enthusiasts for RYZE Neon Run: Bangladesh's first-ever neon-lit night run.

The event transformed Fortis Sports Ground into a vibrant arena of motion, music, and self-expression, redefining the fitness experience for the country's youth.
Followed by a warmup session by Dhaka Flow, participants ran through a glow-in-the-dark track, their faces illuminated with neon paint, embracing the energy and spirit of RYZE. More than just a run, Neon Run blended fitness with entertainment, proving that physical movement doesn't have to be routine; it can be exhilarating. As the first event of its kind in Bangladesh, it introduced a new way for young individuals to engage in fitness, pushing the boundaries of traditional workouts.

Golam Kibria, Chief Digital Officer of Banglalink Digital Communications Limited, said, "RYZE Neon Run is a first-of-its-kind experience in Bangladesh, designed to bring our community together boldly and excitingly. It's not just about running—energy, music, and a vibrant celebration of movement and connection. At RYZE, we're always looking for new ways to engage and inspire, and this event perfectly reflects that vision." 

The event also featured the RYZE Experience Zone, where participants explored the brand's digital lifestyle offerings, AI-driven productivity tools, and exclusive benefits tailored for the youth.
As Banglalink continues to evolve as a digital operator, RYZE remains at the forefront of youth empowerment, pushing new boundaries in fitness, self-expression, and digital experiences.