Ruchi sauce appoints new brand ambassador
With a reputation as an acclaimed actor and youth icon, Siam Ahmed has been named brand ambassador for Ruchi Sauce & Ketchup, the flagship product of Square Food & Beverage Ltd.
The announcement took place at a signing ceremony in Dhaka. Attendees included Md Parvez Saiful Islam (Chief Operating Officer), Imtiaz Firoze (Head of Marketing), Ajoy Kumar Kundu (CEO of Mediacom Ltd.), and senior officials from both organisations.
Officials confirmed a new television commercial featuring Siam is in production.
Keep updated, follow The Business Standard's Google news channel
"Ruchi Sauce & Ketchup is vibrant and energetic. It resonates with today's youth. I'm confident we can create something special," said Siam.
