PriyoShop expands into digital out-of-home advertising

PriyoShop, Bangladesh's leading B2B marketplace, has officially launched "ChutneyAds by DigitSpark," a cutting-edge Digital Out-of-Home (DOOH) advertising platform to revolutionise brand visibility and MSME profitability.

The launch event took place at PriyoShop HQ and was attended by the leadership team, co-founders, and key industry stakeholders.

With 98% of sales driven by MSMEs, brands need more intelligent, high-visibility advertising solutions to reach the right consumers at the right moment. ChutneyAds will help brands increase product visibility, amplify their real-time presence, and drive retail growth through strategically placed digital screens in key retail locations.

This joint venture brings together two Singaporean marketing experts, Dhawal Shah and Razy Shah, along with PriyoShop co-founders Asikul Alam Khan and Dipty Mandal—blending global expertise with local market insights to create a scalable and impactful DOOH solution.

"DOOH advertising offers unmatched visibility and measurable results, making it a game-changer for brand recall and conversions. That's why we are excited to launch ChutneyAds—to blend creativity, technology, and data to revolutionise MSME advertising in Bangladesh," said Dhawal Shah, Co-Founder of ChutneyAds.
With Bangladesh's rapidly growing urban population and increasing digital adoption, DOOH is set for massive expansion. ChutneyAds is at the forefront of this transformation, providing brands with a powerful tool to engage consumers in high-traffic retail spaces.

"Bangladesh's retail ecosystem is evolving fast, and DOOH will thrive if brands shift from data overload to meaningful measurement. The key to real impact lies in integrating DOOH with omnichannel marketing to drive conversions," added Razy Shah, Co-Founder of ChutneyAds.

"PriyoShop has always focused on empowering MSMEs, and ChutneyAds is an extension of that vision. By integrating DOOH into retail spaces, we are amplifying brand advertising and creating new income opportunities for small retailers," said Asikul Alam Khan, Co-Founder and CEO of PriyoShop.

PriyoShop's extensive network of 274+ local and global brands can now leverage ChutneyAds to enhance their reach, improve brand recall, and connect with customers across rural and urban markets. The affordable and scalable model ensures that businesses of all sizes can access premium advertising solutions without breaking their budgets.