MGI enters modern retail with Fresh Super Mart outlets

Meghna Group of Industries (MGI) has made a bold foray into Bangladesh's modern retail landscape, launching Fresh Super Mart with the simultaneous opening of nine outlets at MRT Line 6 stations and a flagship store in Gulshan 1.

The announcement was made in Dhaka on 13 June 2026.

A launch ceremony took place at the Gulshan 1 outlet at House 48, Road 34.

MGI Chairman and Managing Director Mostafa Kamal inaugurated the outlet, joined by directors Tahmina Mostafa, Tanzima Mostafa, Tanveer Mostafa and Barrister Tasnim Mostafa; Senior Executive Director Taif Bin Yousuf; Executive Director and Head of Export Sameera Rahman; Wasikur Rahman; Rashik Chowdhury; and other senior officials.

In addition to the Gulshan outlet, Fresh Super Mart has opened stores at nine MRT Line 6 stations: Motijheel, Bangladesh Secretariat, Dhaka University, Mirpur 10, Mirpur 11, Pallabi, Uttara Centre, Uttara North C Gate and Uttara North D Gate.

Three pilot outlets are already operational in Tejgaon, Meghnaghat and Meghna Industrial Economic Zone (MIEZ).

Speaking at the ceremony, Mostafa Kamal said, "The Dhaka commuter has changed. Around 400,000 people pass through the MRT stations daily, and most are pressed for time. Fresh Super Mart is designed for quick, on-the-go shopping."

"For more than fifty years, MGI has supplied Bangladeshi households with daily essentials. Placing our own brands directly on the shelves customers reach for is the natural next step. Fresh Super Mart will also generate the formal, salaried retail jobs this sector has long needed," he added.

Highlighting the broader opportunity within the sector, he said, "Less than 5% of Bangladesh's retail trade sector is organised. In more developed economies, that figure is much higher. We are working to help close that gap. Initially, we plan to establish 50 more outlets across Bangladesh."

Fresh Super Mart's positioning is deliberately distinct from the country's established supermarket and hypermarket chains.

The brand focuses on small-footprint, transit-integrated stores designed for short, repeat visits—a model that has shaped daily retail in cities such as Tokyo, Seoul and Singapore.

With MRT Line 6 currently carrying around 400,000 passengers daily, and capacity expected to exceed 500,000 following the Kamalapur extension, the format places Fresh Super Mart at the heart of one of Dhaka's most consistent and predictable daily traffic flows.

Each outlet offers dairy and frozen foods, groceries, household essentials, health and hygiene products, beauty items, and over-the-counter pharmaceuticals.

Customers can also enjoy coffee and snacks at the in-store café.

Shelves feature MGI's Fresh portfolio alongside a curated selection of local and international brands.

Fresh Super Mart enters a market with significant growth potential.

Bangladesh's retail sector is projected to grow at a compound annual growth rate (CAGR) of 7.3% through 2031, yet modern retail accounts for less than 5% of total trade—well below the 12% to 25% range seen across comparable Asian markets.

According to HSBC Global Research, Bangladesh is expected to become the world's ninth-largest consumer market by 2030.