Indonesian beverage brand Ai-CHA opens first Bangladesh outlet
Indonesian beverage and ice-cream brand Ai-CHA has entered the Bangladeshi market by opening its first outlet in Chattogram.
According to a press release, the outlet is on the ground floor of CPDL Chowdhury Height at 81/A Jamal Khan.
Founded in Indonesia by the Lie brothers in 2019, Ai-CHA specialises in tea-based beverages and ice-cream desserts.
Keep updated, follow The Business Standard's Google news channel
The company opened its first physical outlet in 2022 and has since expanded to more than 2,000 outlets across over 40 countries.
Its markets include Indonesia, Malaysia, the Philippines, and Brunei. The Bangladesh launch represents another step in the brand's expansion into South Asia.
The Chattogram outlet was inaugurated through a ribbon-cutting ceremony attended by Ai-CHA officials, guests, influencers, and digital content creators.
Ai-CHA Marketing Manager Kazi Muzahidul Islam, Business Development Manager Mahdi Islam, and Franchise Owner Tanvir Ahmed attended the event.
Influencers and digital creators shared launch highlights across social media platforms.
The name Ai-CHA represents the brand's stated philosophy of sharing a love of tea by serving quality products at affordable prices.
The outlet offers fruit teas, milk teas, boba sundaes, and ice cream, including several of the brand's bestsellers.
The products are designed primarily for young, lifestyle-oriented customers, with an emphasis on flavour, visual presentation, consistent quality, and accessible prices.
The brand said its products were halal-certified and produced in accordance with international quality standards.
Ai-CHA is represented by its mascot, CaCha, which reflects the brand's playful and youthful identity.
The company said its franchise model was designed to support rapid expansion through relatively low initial investment, operational support, training, and design assistance for new franchise partners.
To mark the Bangladesh launch, Ai-CHA is offering a limited-time buy-one-get-one promotion. Customers buying one regular-sized drink will receive a free ice cream.
