Guardian life celebrates 12 years of growth and innovation

Guardian Life Insurance Limited, one of the country's leading insurance service providers, has celebrated its twelfth anniversary, marking a journey of steady growth, leadership and innovation that has reshaped Bangladesh's insurance landscape.

Founded with the support of Square, BRAC and Apex, Guardian Life launched with a mission to transform perceptions of Bangladesh's insurance industry. Over the past twelve years, it has advanced this goal through groundbreaking work in bancassurance, digital insurance and microinsurance, complemented by rigorous compliance, strong governance and exceptional customer service.

Reflecting on the milestone, Sheikh Rakibul Karim, FCA, Additional Managing Director & Chief Executive Officer (Acting), said:
'Guardian has already secured a leading position in bancassurance, microinsurance and group insurance. We are committed to continuing this legacy. As we move forward, our focus is on data-driven solutions, digitalisation and customer-centric innovations. These will redefine the insurance experience in Bangladesh. Over the past twelve years, we have learnt, grown and gained valuable experience. All of this will help us achieve our larger goal of making insurance more accessible to every individual across Bangladesh.'

He expressed gratitude to policyholders, regulators, shareholders, employees and partners for their trust and support. He emphasised their continued role in the Guardian's pursuit of future achievements.

With a history of pioneering initiatives and a rapidly growing customer base, Guardian Life reaffirms its dedication to expanding inclusive insurance coverage and setting new standards in Bangladesh's insurance sector.