Daraz unveils biggest sale of the year with 11.11 mega campaign
Daraz Bangladesh is set to kick off its annual shopping festival — THE BIGGEST SALE OF THE YEAR — with the 11.11 campaign themed "The Real Boss".
The mega event will go live at 8pm on 10 November and continue until 21 November 2025, offering nearly two weeks of record-breaking discounts, contests, and exclusive rewards.
The campaign features Flash and Mega Deals of up to 80% off, Hot Deals up to 75% off, and special Tk 11 / 111 / 1,111 / 11,111 offers. Customers can also enjoy flat discounts during the Brand Rush Hour, along with delivery perks — discounted delivery on all orders, free delivery above Tk 399 and Tk 799 thresholds, and broad free-delivery coverage across product ranges.
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Adding excitement is the 1 Taka Game, where shoppers can win prizes by ordering selected Tk 1 items. Ten exclusive prizes are on offer, including a Royal Enfield Hunter 350 (Dettol), a Sri Lanka couple trip (Lotto), and a Revoo A11 Electric Scooter (Reevo). Winners will be chosen based on the highest cumulative value of delivered orders, with the grand-prize winner required to purchase at least Tk 300 worth of Dettol products.
The 11.11 campaign will feature themed shopping days such as Electrical Tuesday, Budhbarer Bazar, Beauty & Wellness Thursday, Lifestyle Cozy Friday, Choice Day Saturday, Fashion Forward Sunday, and DarazMall Monday. Top brands — including Abul Khair, Haier, Bata, Lotto, Unilever, Shan, Global Brands, Marico, Motion View, and Mistine — will host dedicated Brand Days.
Exclusive partners for the campaign include Platinum Partners Haier, Lotto, Unilever, Dettol, and Himalaya; Gold Sponsors Abul Khair, Bata, Mistine, Shan, Marico, Motion View, Natura Care; and Silver Sponsors MamaEarth, Organic Nutrition, Fresh, ACI, NeoCare, and TP-Link.
Daraz has also partnered with leading payment providers — including bKash, Nagad, Mastercard, and 15 banks — to offer up to 20% extra savings on prepayments and 0% interest EMI for up to six months.
Ahead of the sale, Daraz introduced a revamped DarazMall, featuring verified brands and authorised sellers with an Authenticity Guarantee and three-times cashback (T&C apply).
Ben Yi, Managing Director of Daraz Bangladesh, said, "11.11 has become more than just a sale — it's a nationwide celebration of online shopping. The Real Boss campaign reflects the power of our customers, who make 11.11 what it is. This year we've built something even bigger — greater value, stronger partnerships, and the chance to win extraordinary prizes."
