Daraz kicks off lucky 7.7 campaign with massive discounts
Daraz Bangladesh is set to launch its highly anticipated mid-year campaign, Lucky 7.7, from July 7 to 15, 2025, under the theme "Luck Favours the Fast." The campaign promises one of the most significant online shopping events of the year, featuring flash sales of up to 80% off, Tk 30 crore worth of vouchers, free delivery, and an exciting lineup of giveaways.
The campaign's mega contests include Daraz Jackpot – Buy More & Win, where the customer placing the highest number of successful orders and purchasing at least Tk 300 worth of Dettol products can win an iPhone 16 Pro Max and a Reevo eBike.
On July 7 only, "Ek Din Er Bajimaat" will award a realme 14T smartphone to the customer with the highest single-day spend. Meanwhile, the "Add to Cart & Win" contest offers an AirPods Pro (4th Gen), sponsored by Sumash Tech, to the customer who adds the most items to their cart between July 2 and 6 and completes at least one order during the campaign.
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Lotto's Brand Giveaway will grant a luxury trip to Cox's Bazar and shopping vouchers to the top spender on Lotto products during the campaign.
Daraz is also offering special deals, including Tk 7, 77, 777, and 7777 offers, which include an oven, air fryer, and Google TV, available in limited quantities at surprise times.
The campaign kicks off with a Midnight Rush Hour on July 7, featuring high-value vouchers between 12 a.m. and 1 a.m., followed by random flash vouchers throughout the event.
To further enhance savings, Daraz has partnered with bKash, Mastercard, City Bank, Eastern Bank, and LankaBangla Finance. City Bank and Eastern Bank cardholders will enjoy EMI benefits.
Marico, Unilever, Reckitt, and Lotto are Platinum Sponsors. Oraimo is a Gold Sponsor, while Nestlé, Natura Care, Ugreen, Microlab, NeoCare, Abul Khair, and Honour join as Silver-tier partners.
"This campaign brings extraordinary value for both customers and sellers," said A H M Hasinul Quddus, Chief Corporate Affairs Officer, Daraz Bangladesh.
