Chutneyads partners with grameenphone for dooh campaign

ChutneyAds, a digital out-of-home (DOOH) advertising platform in Bangladesh, has signed a partnership with Grameenphone to display the telecom operator's advertisements across its retail screen network.

Under the agreement, ChutneyAds will run Grameenphone advertisements on digital screens at more than 150 retail shops in 14 key locations across the country.

The company said the platform is also working with SMC to run awareness campaigns targeting people from different segments of society. Its growing network also includes brands and organisations such as Foodie, WaterAid, ACI Salt, Leona, Easy Track and Shopnonibas.

Through the initiative, consumers visiting retail shops for everyday purchases will be able to view advertisements from Grameenphone and other brands on ChutneyAds' in-store digital screens. The company said this would help brands reach customers directly at the point of purchase.

ChutneyAds is a venture of PriyoShop, an inclusive commerce platform that works with micro, small and medium-sized enterprises across Bangladesh. Building on that foundation, the platform aims to turn retail shops into digital media touchpoints, creating a direct communication channel between brands and customers.

The company said this approach helps improve customer engagement while also supporting sales growth for both retailers and advertisers.

Speaking about the partnership, ChutneyAds Co-founder Dipty Mandal said, "Bangladesh's retail network is incredibly strong. Millions of people visit these shops every day. We believe that by leveraging this network, brands can reach their target audiences far more effectively. Our growing partnerships with Grameenphone and other leading companies bring us one step closer to that goal."