BRAC Bank recognises top performers of ‘Cholo Bidesh’ campaign
BRAC Bank has recognised the top performers of its bancassurance campaign, "Cholo Bidesh", conducted in strategic partnership with Pragati Life Insurance PLC.
The campaign marked a milestone in BRAC Bank's expanding bancassurance portfolio, reflecting its commitment to widening access to insurance solutions through value-driven partnerships. The initiative highlighted effective collaboration between the two organisations, and recognised the contributions of frontline teams and individual performers in promoting customer-centric insurance adoption.
Managing Director and CEO of BRAC Bank, Tareq Refat Ullah Khan; Additional Managing Director and Head of SME Banking, Syed Abdul Momen; Managing Director and CEO of Pragati Life Insurance PLC, Md Jalalul Azim; along with other senior officials from both organisations, attended the award ceremony held on 18 December 2025 at a hotel in Dhaka. The winners were awarded air tickets.
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Congratulating the award recipients, Tareq Refat Ullah Khan stated, "The success of this bancassurance campaign reflects the dedication of our teams, their steadfast focus on customers, and the strength of our partnership with Pragati Life. Recognising these achievements is not only a celebration of individual excellence, but also a significant milestone in our bancassurance journey."
He added that the bank is confident the integrated banking and insurance model will continue to create value for customers, and support sustainable growth in the coming years.
BRAC Bank continues to expand its bancassurance offerings through strategic alliances and people-centric initiatives. Through its "Astha" app, customers can access microinsurance products with minimal premiums via a fully digital, user-friendly platform—reinforcing the bank's commitment to inclusive and innovative financial services.
